Methods and apparatus to determine the probability of presence

    公开(公告)号:US11935081B2

    公开(公告)日:2024-03-19

    申请号:US17403694

    申请日:2021-08-16

    IPC分类号: G06Q30/0204

    CPC分类号: G06Q30/0204

    摘要: Methods, apparatus, systems and articles of manufacture are disclosed for determining a probability of presence for a user of a first device at a second media presentation with a second device. An example apparatus includes memory, instructions in the apparatus, and processor circuitry to execute the instructions to determine a first probability of presence based on a first demographic impression, a non-demographic impression, and a shared data item, the first demographic impression logged by a database proprietor for a first device, the shared data item provided by the first device, the first probability of presence indicative of a likelihood that a user of the first device corresponds to the non-demographic impression.

    Methods and apparatus to monitor media presentations

    公开(公告)号:US11687958B2

    公开(公告)日:2023-06-27

    申请号:US17693159

    申请日:2022-03-11

    摘要: Methods, apparatus, systems and articles of manufacture to monitor media are disclosed. An example apparatus includes at least one memory, first instructions in the apparatus, and processor circuitry to execute the first instructions. The first instructions, when executed, are to: instruct a media provider to include second instructions in an application to create an instrumented application and receive data from a media device based on the media device executing the second instructions. The second instructions, when executed, are to cause the media device to: access configuration information to instruct the instrumented application on the media device to operate in at least one of a first mode or a second mode, the second mode different from the first mode; access a media identifier corresponding to a media presentation event when monitoring functionality is enabled on the instrumented application; determine a second identifier to identify at least one of the media device or a user of the media device when the monitoring functionality is enabled, the second identifier assigned by a first entity when the instrumented application is to operate in the first mode, the second identifier assigned by a second entity when the instrumented application is to operate in the second mode, the first entity separate from the second entity; and send the media identifier in association with the second identifier to the second entity when the monitoring functionality is enabled.