PORTABLE MULTI-PURPOSE AUDIENCE MEASUREMENT SYSTEMS, APPARATUS AND METHODS

    公开(公告)号:US20190028747A1

    公开(公告)日:2019-01-24

    申请号:US16140231

    申请日:2018-09-24

    摘要: An example apparatus disclosed herein includes means for collecting demographic data of a user, including a phone number for a mobile device, via a website associated with an information gathering entity, the demographic data collected via the website from a personal computer, separate from the mobile device, used to access the website. The disclosed example apparatus also includes means for sending a message to the mobile device, the sent message, when responded to, resulting in downloading of a metering software module to the mobile device. The disclosed example apparatus further includes means for receiving, from the mobile device and at a system associated with the information gathering entity, information indicative of events associated with use of the mobile device, and means for associating the received information with the demographic data.