Dynamic replacement of objectionable content in linear content streams

    公开(公告)号:US11758220B2

    公开(公告)日:2023-09-12

    申请号:US17446866

    申请日:2021-09-03

    Applicant: Roku, Inc.

    Abstract: A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.

    Rendering a dynamic endemic banner on streaming platforms using content recommendation systems

    公开(公告)号:US11750896B1

    公开(公告)日:2023-09-05

    申请号:US17741855

    申请日:2022-05-11

    Applicant: ROKU, INC.

    CPC classification number: H04N21/812 H04N21/4316 H04N21/458

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant Machine Language (ML) personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

    IDENTIFYING ELECTRONIC DEVICES IN A ROOM USING A SPREAD CODE

    公开(公告)号:US20230261692A1

    公开(公告)日:2023-08-17

    申请号:US18303367

    申请日:2023-04-19

    Applicant: Roku, Inc.

    CPC classification number: H04B1/7073 H04R3/12 H04L65/765 H04J2013/0096

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for identifying electronic devices in a room using a spread code. In some embodiments, a first electronic device receives a spread spectrum signal from a second electronic device over an audio data channel. The first electronic device determines a time of receipt of the spread spectrum signal based on despreading. The first electronic device calculates a distance between the first electronic device and the second electronic device based on the time of receipt and a time of transmission. The first electronic device determines the second electronic device is not in the room with the first electronic device based on the calculated distance.

    MASS INSERTION INTO SINGLE-THREADED DATABASES

    公开(公告)号:US20230259532A1

    公开(公告)日:2023-08-17

    申请号:US18303615

    申请日:2023-04-20

    Applicant: Roku, Inc.

    Inventor: Roberto MIRIZZI

    Abstract: Disclosed herein are system, method, and computer-readable device embodiments for mass insertion into single-threaded databases. An embodiment includes a processor and a memory, a storage layer to interface with a plurality of software applications and to receive data output from the plurality of software applications, and a listener that runs according to an update policy, to detect the presence of information newly stored within the storage layer. The processor and memory may be configured to maintain at least a part of a running database cluster including a plurality of nodes, with at least two nodes configured to run without multi-threading, and to execute an intermediate module to send at least part of the information to the database cluster, and to perform simultaneous access to multiple database nodes running without multi-threading.

    COMPUTING DEVICE UPGRADING SYSTEM OVER A WIRELESS NETWORK

    公开(公告)号:US20230254539A1

    公开(公告)日:2023-08-10

    申请号:US18137479

    申请日:2023-04-21

    Applicant: Roku, Inc.

    CPC classification number: H04N21/4586 H04N21/43635 H04N21/443

    Abstract: Disclosed herein are system, method, and computer program product embodiments for a computing device upgrading system over a wireless network. An embodiment operates by determining that a computing device is connected to an upgrader device over a wireless network connection. It is determined that an upgrader mode of the computing device is activated based on the determination that the wireless network connection to the upgrader device is active. A command at is received at the computing device. It is determined that a speed of the wireless network connection exceeds a threshold. The command is transmitted to the upgrader device based on both the determination that the upgrader mode of the computing device is active and the determination that the speed of the wireless network connection exceeds the threshold. At the computing device, a response from the upgrader device executing the command is received, and content is output.

    TRIGGER WORD DETECTION WITH MULTIPLE DIGITAL ASSISTANTS

    公开(公告)号:US20230252992A1

    公开(公告)日:2023-08-10

    申请号:US18303336

    申请日:2023-04-19

    Applicant: Roku, Inc.

    Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for selecting a digital assistant from among multiple digital assistants. An embodiment operates by receiving a voice input containing a trigger word at a first voice adapter associated with a digital assistant that generates a first confidence score for the trigger word. The embodiment further receives the voice input at a second voice adapter that generates a second confidence score for the trigger word. The embodiment determines the first confidence score is higher than the second confidence score. The embodiment selects the digital assistant based on the determining.

    Computing System with Device Attestation Feature

    公开(公告)号:US20230247268A1

    公开(公告)日:2023-08-03

    申请号:US17676058

    申请日:2022-02-18

    Applicant: Roku, Inc.

    CPC classification number: H04N21/8358 H04L9/3236 H04L9/0822 H04N21/812

    Abstract: In one aspect, an example method includes (i) encountering, by a media player of a media presentation system, a trigger to transmit a network communication to a computing device; (ii) generating, by the media player, an attestation watermark indicative of an authenticity of the media player using a cryptographic key; (iii) attaching, by the media player, the attestation watermark to the network communication; and (iv) based on encountering the trigger, transmitting, by the media player, the network communication having the attached attestation watermark to the computing device, the authenticity of the media player being verifiable by the computing device using the attestation watermark.

    CONTENT-MODIFICATION SYSTEM WITH ADVERTISEMENT RECONCILIATION FEATURE

    公开(公告)号:US20230232053A1

    公开(公告)日:2023-07-20

    申请号:US18101766

    申请日:2023-01-26

    Applicant: Roku, Inc.

    Inventor: Matthew Grover

    CPC classification number: H04N21/23424 H04N21/25883 H04N21/812 H04N21/23418

    Abstract: In one aspect, a method includes while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment. The method also includes in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining, by the computing system, that the advertisement segment is ineligible for replacement The method also includes in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive.

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