公开(公告)号：US12160632B2

公开(公告)日：2024-12-03

申请号：US18486321

申请日：2023-10-13

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/44 ,  H04N21/442 ,  H04N21/466 ,  H04N21/81

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for preserving channel lock while performing dynamic ad insertion (DAI) in a multi-device setup. An example embodiment operates by identifying a secondary device that loses a channel lock on a channel based on a primary device performing DAI on the channel. The embodiment determines that that the primary device is configured to perform a DAI to replace a portion of multimedia content in the channel with a replacement portion of multimedia content. The embodiment modifies an automated content recognition (ACR) behavior for the secondary device based on the determining, thereby preventing the secondary device from losing channel lock on the channel. The embodiment then modifies a DAI behavior for the secondary device in response to the modifying the ACR behavior for the secondary device.

公开(公告)号：US12003812B2

公开(公告)日：2024-06-04

申请号：US17831806

申请日：2022-06-03

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/44 ,  H04N21/442 ,  H04N21/81

CPC classification number: H04N21/44016 ,  H04N21/44204 ,  H04N21/812

Abstract: In one aspect, a method includes receiving a request for supplemental content for use by a content-presentation device in performing a content-modification operation relative to a modifiable content-segment that the content-presentation device is scheduled to receive. The method also includes determining that the modifiable content-segment comprises a promotional advertisement for a content series. The method also includes identifying content that the promotional advertisement spoils from the content series. The method also includes based on historical content consumption data associated with the content-presentation device, determining that the content-presentation device has presented less than a predefined threshold amount of the identified content. The method also includes in response to determining that the content-presentation device has presented less than the predefined threshold amount of the identified content, performing an action that facilitates the content-presentation device replacing the modifiable content-segment with supplemental content.

公开(公告)号：US20230283841A1

公开(公告)日：2023-09-07

申请号：US18315856

申请日：2023-05-11

Applicant: ROKU INC.

Inventor： Matthew Grover

IPC: H04N21/442 ,  H04N21/462

CPC classification number: H04N21/44204 ,  H04N21/462

Abstract: In one aspect, a method includes determining a content-modification operation channel-change rate for a group of content-presentation devices having a common content-presentation device attribute; comparing the content-modification operation channel-change rate with a baseline channel-change rate; determining that a result of the comparing satisfies a threshold condition; and based on determining that the result of the comparing satisfies the threshold condition, preventing at least one content-presentation device of the group of content-presentation devices from carrying out a future content-modification operation.

公开(公告)号：US11695989B2

公开(公告)日：2023-07-04

申请号：US17358537

申请日：2021-06-25

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/442 ,  H04N21/462

CPC classification number: H04N21/44204 ,  H04N21/462

Abstract: In one aspect, a method includes determining a content-modification operation channel-change rate for a group of content-presentation devices having a common content-presentation device attribute; comparing the content-modification operation channel-change rate with a baseline channel-change rate; determining that a result of the comparing satisfies a threshold condition; and based on determining that the result of the comparing satisfies the threshold condition, preventing at least one content-presentation device of the group of content-presentation devices from carrying out a future content-modification operation.

公开(公告)号：US11653038B2

公开(公告)日：2023-05-16

申请号：US17886034

申请日：2022-08-11

Applicant: ROKU, INC.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/262

CPC classification number: H04N21/23424 ,  H04N21/26241 ,  H04N21/26283

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for facilitating dynamic content modification. An example embodiment operates by provisioning, by a content-management system in network communication with a content-presentation device, the content-presentation device with multiple supplemental content segments including a primary supplemental content segment and a backup supplemental content segment in response to a modifiable content segment being scheduled to be present at an upcoming time on a channel that is being received by the content-presentation device. After the provisioning and before the upcoming time, the example embodiment selects one of the provisioned supplemental content segments for application by the content-management system in the dynamic content modification at the upcoming time. The example embodiment further performs the selecting based on whether the modifiable content segment will actually be present on the channel at the upcoming time.

公开(公告)号：US11388473B1

公开(公告)日：2022-07-12

申请号：US17228850

申请日：2021-04-13

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/44 ,  H04N21/442 ,  H04N21/81

Abstract: In one aspect, a method includes receiving a request for supplemental content for use by a content-presentation device in performing a content-modification operation relative to a modifiable content-segment that the content-presentation device is scheduled to receive. The method also includes determining that the modifiable content-segment comprises a promotional advertisement for a content series. The method also includes identifying content that the promotional advertisement spoils from the content series. The method also includes based on historical content consumption data associated with the content-presentation device, determining that the content-presentation device has presented less than a predefined threshold amount of the identified content. The method also includes in response to determining that the content-presentation device has presented less than the predefined threshold amount of the identified content, performing an action that facilitates the content-presentation device replacing the modifiable content-segment with supplemental content.

公开(公告)号：US11252446B2

公开(公告)日：2022-02-15

申请号：US17329773

申请日：2021-05-25

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/472 ,  H04N21/81 ,  H04N21/44 ,  H04N21/61 ,  H04N21/222 ,  H04N21/462

Abstract: The disclosure provides a method for employing automatic content recognition to allow resumption of watching interrupted media program from television broadcast. The method includes detecting a viewing cessation of a media program on a channel of a media device. A television broadcaster provides media content including the channel. The channel includes the media program. The method also includes, in response to detecting the viewing cessation of the media program, identifying the channel, the media program, the television broadcaster, and a location of the viewing cessation within the media program. The method further includes detecting a viewing recommencement of the channel of the media device. In response to detecting the viewing recommencement, the method includes overlaying a selectable indicator on the channel. The selectable indicator is configured to receive a selection input to resume viewing of the media program starting at the location of the viewing cessation of the media program.

公开(公告)号：US20210281901A1

公开(公告)日：2021-09-09

申请号：US17329806

申请日：2021-05-25

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/2668 ,  H04N21/234 ,  H04N21/24 ,  H04N21/438 ,  H04N21/442 ,  H04N21/443 ,  H04N21/472 ,  H04N21/81 ,  H04N21/8352

Abstract: A method is disclosed to include receiving first viewership information for a media segment displayed on a first electronic device, the first viewership information including a first viewership event associated with the media segment, where media content includes at least the media segment. The method can include receiving second viewership information for an overlay content segment displayed on a second electronic device, the second viewership information comprising a second viewership event associated with the overlay content segment. The method can include determining that a first viewership level for the overlay content segment is greater than a second viewership level for the media segment in view of the first viewership event or the second viewership event. The method can include sending a display instruction to a content management device instructing the content management device to send the overlay content segment to the first electronic device and the second electronic device.

公开(公告)号：US12047617B2

公开(公告)日：2024-07-23

申请号：US18364881

申请日：2023-08-03

Applicant: Roku, Inc.

Inventor： Matthew Grover

IPC: H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/431 ,  H04N21/44 ,  H04N21/45 ,  H04N21/81

CPC classification number: H04N21/23418 ,  H04N21/262 ,  H04N21/812

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an optimal spot to insert supplemental content into a media stream to maximize the consumption of the supplemental content by users. An example embodiment operates by performing automated content recognition (ACR) on the media stream, thereby determining scene changes in the media stream. The embodiment identifies a plurality of potential supplemental content spots in the media stream based on the determined scene changes. The embodiment then performs a multivariate test involving test supplemental content over a portion of the potential supplemental content spots to a plurality of media devices, thereby determining the optimal supplemental content spot among the plurality of potential supplemental content spots in the media stream.

公开(公告)号：US20230379532A1

公开(公告)日：2023-11-23

申请号：US18362598

申请日：2023-07-31

Applicant: Roku, Inc.

Inventor： Matthew Grover ,  Nick Hammett

IPC: H04N21/435 ,  H04N21/845 ,  H04N21/81 ,  H04N21/44 ,  G06V20/40

CPC classification number: H04N21/435 ,  H04N21/8456 ,  H04N21/812 ,  H04N21/44 ,  G06V20/46

Abstract: A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.