公开(公告)号：US20170024764A1

公开(公告)日：2017-01-26

申请号：US14806310

申请日：2015-07-22

Applicant: Facebook, Inc.

Inventor： Jonathan Mooser ,  Yi Tang ,  Justin Paul Parrella ,  Shuo Li ,  Kai Du

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0254 ,  G06F16/24578 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system receives advertisement (“ad”) requests for presentation to online system users. An ad request may include an identifier of a landing page identifying a source external to the online system from which content is retrieved and presented to a user who interacts with content from the ad request. The online system determines a quality score for the source based on a frequency with which online system users request content from the source via the online system and various types of interactions by online system users with content associated with the source that is presented by the online system (e.g., interactions with content associated with the source indicating user interest in the source). Based on the quality score for the source, the online system modifies a score for the ad request used by the online system to determine whether to present content form the ad request to a user.

Abstract translation: 在线系统接收向在线系统用户呈现的广告（“ad”）请求。 广告请求可以包括标识在线系统外部的源的标识符，该在线系统从内容被检索并呈现给与广告请求的内容进行交互的用户。 在线系统根据在线系统用户通过在线系统从源头请求内容的频率确定源的质量得分，以及具有与在线系统呈现的源相关联的内容的在线系统用户的各种类型的交互 （例如，与源相关联的内容的交互，指示用户对源的兴趣）。 基于源的质量得分，在线系统修改在线系统使用的广告请求的分数，以确定是否向用户呈现广告请求的内容。

公开(公告)号：US10349102B2

公开(公告)日：2019-07-09

申请号：US15166581

申请日：2016-05-27

Applicant: Facebook, Inc.

Inventor： Yi Tang

IPC: H04N21/24 ,  H04N21/234 ,  H04N21/2743 ,  H04N21/258 ,  G06F16/71 ,  G06F16/738 ,  G06F16/783 ,  H04N21/858

Abstract: An online system analyzes videos from video hosting systems to identify embedded contents in the videos. The online system associates embedded content with videos that include the embedded content. The online system determines statistics describing distribution of the embedded content by the video hosting system, for example, the rate at which the embedded content is included in videos and demographics of the users targeted for the embedded content. The online system may use the information describing distribution of the embedded content by other video hosting systems to modify the distribution of embedded content by the online system.

公开(公告)号：US20180181268A1

公开(公告)日：2018-06-28

申请号：US15848490

申请日：2017-12-20

Applicant: Facebook, Inc.

Inventor： Chen Huang ,  Rachel Barrie Tucker ,  Zhuowei Bao ,  Yi Tang ,  Yingliu Chen

IPC: G06F3/0482 ,  G06F3/01 ,  G06F3/0484

CPC classification number: G06F3/0482 ,  G06F3/017 ,  G06F3/04847 ,  G06F3/0488 ,  G06F2203/04803 ,  G06F2203/04808 ,  G06Q30/02 ,  G06Q30/06 ,  G06Q50/01

Abstract: Systems, methods, and non-transitory computer-readable media can provide a first interface for presenting a content feed that includes at least one content item, the content item being associated with a link that references external content. A determination is made that the content item was accessed. Data corresponding to the external content is obtained. Data corresponding to the content item is obtained. A second interface that includes a first region and a second region is provided, wherein the content item is displayed in the first region, and wherein the external content is displayed in the second region.

公开(公告)号：US20160162953A1

公开(公告)日：2016-06-09

申请号：US14562547

申请日：2014-12-05

Applicant: Facebook, Inc.

Inventor： Yi Tang

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertising policies regulating insertion of advertisements into the feed. For example, an advertising policy specifies a minimum distance between advertisements in the feed. Based on a likelihood of the user interacting with an advertisement, the online system may modify one or more of the advertising policies to increase a likelihood of the advertisement being included in the feed. For example, an advertising policy is modified if the user has at least a threshold likelihood of interacting with the advertisement. To modify an advertising policy, the online system may ignore the advertising policy when selecting content for the feed or may modify conditions limiting inclusion of advertisements in the feed specified by the advertising policy.

Abstract translation: 在线系统在内容项目（例如，新闻馈送）的馈送中向其用户呈现广告和内容项目。 在线系统执行一个或多个广告政策，规定广告插入到供稿中。 例如，广告政策规定Feed中广告之间的最小距离。 基于用户与广告交互的可能性，在线系统可以修改一个或多个广告策略以增加广告被包括在馈送中的可能性。 例如，如果用户至少具有与广告交互的阈值可能性，则修改广告策略。 为了修改广告政策，当选择Feed的内容时，在线系统可以忽略广告政策，或者可以修改限制在由广告策略指定的馈送中包含广告的条件。

公开(公告)号：US20150161679A1

公开(公告)日：2015-06-11

申请号：US14101077

申请日：2013-12-09

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Qiao Lian

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Competitive bidding tools, including a competitive bidding scaler tool and a competitive report generator, may be implemented by an advertiser to improve their advertisement's performance in online advertising auctions. The competitive bidding scaler tool increases the bid amount associated with an advertiser's ad request when a competing advertiser submits a rival ad request to the same online advertising auction. The competitive report tool generates a competitive report for an ad request that benchmarks its performance against rival ad requests. The competitive report comprises a summary of wins and losses experienced by the ad request in an online advertising auction as well as an option to implement the competitive bidding scaler tool for the ad request.

Abstract translation: 竞争性投标工具，包括竞争性投标缩放器工具和竞争性报告生成器，可由广告客户实施，以改善广告在线广告拍卖中的表现。 当竞争广告客户向相同的在线广告拍卖提交竞争对手的广告请求时，竞争性出价缩放器工具会增加与广告客户的广告请求相关联的出价金额。 竞争性报告工具会根据竞争对手的广告请求，对广告请求进行竞争性报告，从而对其性能进行基准测试。 竞争性报告包括在线广告拍卖中的广告请求获胜和损失的摘要，以及为广告请求实施竞争性投标缩放工具的选项。

公开(公告)号：US10475085B2

公开(公告)日：2019-11-12

申请号：US13915438

申请日：2013-06-11

Applicant: Facebook, Inc.

Inventor： Jeffrey Andrew Kanter ,  David Mason ,  Yi Tang ,  Brian Steadman ,  Chinmay Deepak Karande ,  Qiao Lian

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: An online system selects advertisements for inclusion in a scrollable advertisement unit that includes a display area and multiple advertisements, each associated with a position in the scrollable advertisement unit. Positions in the scrollable advertisement unit are ranked based on a measure of predicted performance of an advertisement in each position. Advertisements are ranked based on a probability of being viewed by a user if associated with a particular position in the scrollable advertisement unit and, optionally, on a probability of presenting an advertisement based on characteristics of the advertisement. The position ranking and the advertisement ranking are used to associate advertisements with positions. For example, an advertisement is associated with a position having a location in the position ranking corresponding to the advertisement's position in the advertisement ranking.

公开(公告)号：US10210541B2

公开(公告)日：2019-02-19

申请号：US13933552

申请日：2013-07-02

Applicant: Facebook, Inc.

Inventor： Jeffrey Andrew Kanter ,  David Mason ,  Yi Tang ,  Brian Steadman ,  Chinmay Deepak Karande ,  Qiao Lian

IPC: G06Q30/00 ,  G06Q30/02

Abstract: An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.

公开(公告)号：US20150012352A1

公开(公告)日：2015-01-08

申请号：US13933552

申请日：2013-07-02

Applicant: Facebook, Inc.

Inventor： Jeffrey Andrew Kanter ,  David Mason ,  Yi Tang ,  Brian Steadman ,  Chinmay Deepak Karande ,  Qiao Lian

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.

Abstract translation: 在线系统向用户呈现包括多个广告的可滚动广告单元。 可滚动广告单元在显示区域中呈现一个或多个广告，并且允许用户浏览可滚动广告单元中的广告以在显示区域中显示不同的广告。 应用用于将显示记录到显示区域中的广告的一个或多个规则，并且如果指定了至少一个规则，则加载与显示区域中的广告相关联的跟踪机构。 加载跟踪机制识别其相关广告的印象。

公开(公告)号：US11087369B1

公开(公告)日：2021-08-10

申请号：US15923467

申请日：2018-03-16

Applicant: Facebook, Inc.

Inventor： Abhishek Bapna ,  Yi Tang ,  Russell Aaron Phillips ,  Merlyn Deng ,  Na Chen ,  Kathryn Anne Orseth

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00 ,  G06N20/00 ,  G06F16/28 ,  G06F16/22

Abstract: An online system provides content based on context of host content. The online system allows content providers to define specific context for providing their content for display to users, including specifying categories, format, popularity, and visual appearance of host content eligible for hosting their content. To determine which content a specific content item is eligible for hosting, the online system categories host content items according to specific criteria defined by different content providers for hosting various content. Each content is indexed by classification groups into which the host content items are classified. If a particular content item includes an opportunity for presenting content, the online system identifies content which the particular content item is eligible for hosting. The online system selects one or more identified content for presentation via the opportunity.

公开(公告)号：US10740800B2

公开(公告)日：2020-08-11

申请号：US14562547

申请日：2014-12-05

Applicant: Facebook, Inc.

Inventor： Yi Tang

IPC: G06Q30/02

Abstract: An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertising policies regulating insertion of advertisements into the feed. For example, an advertising policy specifies a minimum distance between advertisements in the feed. Based on a likelihood of the user interacting with an advertisement, the online system may modify one or more of the advertising policies to increase a likelihood of the advertisement being included in the feed. For example, an advertising policy is modified if the user has at least a threshold likelihood of interacting with the advertisement. To modify an advertising policy, the online system may ignore the advertising policy when selecting content for the feed or may modify conditions limiting inclusion of advertisements in the feed specified by the advertising policy.