公开(公告)号：US10475085B2

公开(公告)日：2019-11-12

申请号：US13915438

申请日：2013-06-11

Applicant: Facebook, Inc.

Inventor： Jeffrey Andrew Kanter ,  David Mason ,  Yi Tang ,  Brian Steadman ,  Chinmay Deepak Karande ,  Qiao Lian

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: An online system selects advertisements for inclusion in a scrollable advertisement unit that includes a display area and multiple advertisements, each associated with a position in the scrollable advertisement unit. Positions in the scrollable advertisement unit are ranked based on a measure of predicted performance of an advertisement in each position. Advertisements are ranked based on a probability of being viewed by a user if associated with a particular position in the scrollable advertisement unit and, optionally, on a probability of presenting an advertisement based on characteristics of the advertisement. The position ranking and the advertisement ranking are used to associate advertisements with positions. For example, an advertisement is associated with a position having a location in the position ranking corresponding to the advertisement's position in the advertisement ranking.

公开(公告)号：US10210541B2

公开(公告)日：2019-02-19

申请号：US13933552

申请日：2013-07-02

Applicant: Facebook, Inc.

Inventor： Jeffrey Andrew Kanter ,  David Mason ,  Yi Tang ,  Brian Steadman ,  Chinmay Deepak Karande ,  Qiao Lian

IPC: G06Q30/00 ,  G06Q30/02

Abstract: An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.

公开(公告)号：US20150012352A1

公开(公告)日：2015-01-08

申请号：US13933552

申请日：2013-07-02

Applicant: Facebook, Inc.

Inventor： Jeffrey Andrew Kanter ,  David Mason ,  Yi Tang ,  Brian Steadman ,  Chinmay Deepak Karande ,  Qiao Lian

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.

Abstract translation: 在线系统向用户呈现包括多个广告的可滚动广告单元。 可滚动广告单元在显示区域中呈现一个或多个广告，并且允许用户浏览可滚动广告单元中的广告以在显示区域中显示不同的广告。 应用用于将显示记录到显示区域中的广告的一个或多个规则，并且如果指定了至少一个规则，则加载与显示区域中的广告相关联的跟踪机构。 加载跟踪机制识别其相关广告的印象。