公开(公告)号：US20160189235A1

公开(公告)日：2016-06-30

申请号：US14584065

申请日：2014-12-29

Applicant: Facebook, Inc.

Inventor： Surupa Biswas ,  Komal Kashiramka ,  Xin Liu ,  Jianyong Xiao ,  Matthew Clark Turpin

IPC: G06Q30/02

Abstract: An online advertising system stores advertisement placements and an advertisement campaign that is associated with the advertisement placements. The advertisement campaign includes a plurality of advertisement sets that each are associated with a respective set of selection rules. A request for an advertisement is received from a publishing system, the request specifying an advertisement placement and including advertisement selection information. The advertisement campaign is identified based in part on the advertisement placement, and an advertisement set is selected based in part on the selection information and a set of selection rules associated with the advertisement set. A creative group within the selected advertisement set is selected based on the selection rules, and an advertisement within the selected created group is selected using portions of the advertisement selection information and asset parameters associated with the advertisements in the selected creative group. The selected advertisement is provided to fill the advertisement placement.

Abstract translation: 在线广告系统存储与广告刊登位置相关联的广告刊登位置和广告活动。 广告活动包括多个广告集，每个广告集都与相应的一组选择规则相关联。 从发布系统接收到广告请求，该请求指定广告布置并包括广告选择信息。 部分地基于广告布局来识别广告活动，并且部分地基于选择信息和与广告集相关联的一组选择规则来选择广告集。 基于选择规则选择所选广告集内的广告组，并且使用与所选择的广告组中的广告相关联的广告选择信息和资产参数的部分来选择所选择的创建组内的广告。 提供所选广告以填补广告位置。

公开(公告)号：US20170083941A1

公开(公告)日：2017-03-23

申请号：US14860995

申请日：2015-09-22

Applicant: Facebook, Inc.

Inventor： Surupa Biswas ,  Xin Liu ,  Aleksey Sergeyevich Fadeev

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0275

Abstract: An advertising system stores records of web publishers accessed by each of a plurality of users of the online system, where the records indicate for each of the web publishers which of the users have accessed sites of the web publisher. A set of users targeted by an advertiser for receiving one or more advertisements from the advertiser is received. Using the stored records, one or more web publishers are selected to recommend to the advertiser for publishing the one or more advertisements targeted to the set of users. The web publishers are selected using a likelihood of the target users accessing content provided by the selected publishers based on the target users having previously accessed sites of the web publishers. The one or more selected web publishers are recommended to the advertiser for bidding to present ads to the target users.

公开(公告)号：US20160267523A1

公开(公告)日：2016-09-15

申请号：US14644337

申请日：2015-03-11

Applicant: Facebook, Inc.

Inventor： Surupa Biswas ,  Ter Chrng Ng ,  Akshay Ahooja ,  Ryan Edward Huettl

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0244 ,  G06Q30/0201 ,  G06Q30/0255 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04L67/2814

Abstract: Universal tags are placed on various web pages of a website. Unlike prior art action tags that indicate that an action has occurred, the universal tag sends a broader range of data capturing a user's experience on the website (e.g., whether an item was placed in a shopping cart, etc.) to a server. The server obtains an identity of the user from its own cookie on the user's device and stores the information received with the universal tag in connection with the user's account. A graphical user interface is used to define the information to be sent upon activation of the universal tag.

Abstract translation: 通用标签放置在网站的各种网页上。 与指示已经发生动作的现有技术动作标签不同，通用标签将在网站上捕获用户体验的更广泛的数据范围（例如，是否将物品放置在购物车等中）发送到服务器。 服务器从用户设备上的自己的cookie获取用户的身份，并存储与用户帐户相关的通用标签接收的信息。 图形用户界面用于定义在激活通用标签时要发送的信息。

公开(公告)号：US20160260129A1

公开(公告)日：2016-09-08

申请号：US14641256

申请日：2015-03-06

Applicant: Facebook, Inc.

Inventor： Aleksey Sergeyevich Fadeev ,  Stephane Taine ,  Liang Xu ,  Surupa Biswas ,  Ram Srinivasan

IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/30

CPC classification number: G06Q30/0255 ,  H04L67/22 ,  H04W4/21

Abstract: Different online systems, such as an ad system or a social networking system, maintain different identifiers. An ad system identifies an association between an unsynced cookie maintained by an ad system and a user of the online system. The ad system identifies an overlap IP sequence including multiple occurrences of a user's user id and multiple occurrences of an unsynced cookie id in communications associated with an IP address over a given time period. The ad system determines an overlap score based on the identified overlap IP sequence. The overlap score determines how closely the unsynced cookie is associated with the user of the online system. The ad system determines whether the unsynced cookie id and the user id are associated with one another based on the overlap score. The ad system stores an association between the unsynced cookie and the user of the online system thereby generating a synced cookie.

Abstract translation: 不同的在线系统，例如广告系统或社交网络系统，维护不同的标识符。 广告系统识别由广告系统维护的未同步Cookie与在线系统的用户之间的关联。 广告系统识别重叠IP序列，包括在给定时间段内与IP地址相关联的通信中的用户用户ID的多次发生和未同步的cookie id的多次出现。 广告系统基于所识别的重叠IP序列确定重叠分数。 重叠分数确定未同步的cookie与在线系统的用户相关联的程度。 广告系统基于重叠分数来确定未同步的Cookie ID和用户ID是否彼此关联。 广告系统存储未同步的Cookie和在线系统的用户之间的关联，从而生成同步的cookie。