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公开(公告)号：US10541812B2
公开(公告)日：2020-01-21
申请号：US15476909
申请日：2017-03-31
Applicant: Facebook, Inc.
Inventor： Mark Jonathan Edwards , Ter Chrng Ng
IPC: H04L9/32 , H04L29/06 , G06F16/958
Abstract: An online system provides content item values for content items to be displayed via publisher servers on client devices of users. For example, the content items include text, images, or video for display on user interfaces such as webpages. The online system may compete with other third party systems that also provide content items for display via the publisher servers. To reduce latency between requests and responses by the online system, the online system may pre-determine a candidate content item value before an opportunity occurs to display a content item. The online system may associate candidate content item values with tokens provided to client devices. Additionally, the online system may use different types of content item value predictors that provide a range of content item values and that require varying amounts of latency to determine the content item values.
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Patent Agency Ranking
公开(公告)号：US20180288034A1
公开(公告)日：2018-10-04
申请号：US15476909
申请日：2017-03-31
Applicant: Facebook, Inc.
Inventor： Mark Jonathan Edwards , Ter Chrng Ng
Abstract: An online system provides content item values for content items to be displayed via publisher servers on client devices of users. For example, the content items include text, images, or video for display on user interfaces such as webpages. The online system may compete with other third party systems that also provide content items for display via the publisher servers. To reduce latency between requests and responses by the online system, the online system may pre-determine a candidate content item value before an opportunity occurs to display a content item. The online system may associate candidate content item values with tokens provided to client devices. Additionally, the online system may use different types of content item value predictors that provide a range of content item values and that require varying amounts of latency to determine the content item values.
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公开(公告)号：US20160189244A1
公开(公告)日：2016-06-30
申请号：US14584049
申请日：2014-12-29
Applicant: Facebook, Inc.
Inventor： Jonathan Howarth Chester , Ter Chrng Ng , Saif R. Hasan
IPC: G06Q30/02
Abstract: An online advertising system stores a plurality of creative groups. A creative group comprises one or more advertisement assets that are associated with an advertising concept. The online advertising system receives an advertisement asset associated with a particular advertising concept from an advertiser, and checks to see whether the advertisement asset complies with the formatting rules. The online advertising system formats the advertisement asset as needed to bring the advertisement asset into compliance. Alternatively, the online advertising system provides a notification user interface that indicates the advertisement asset is not in compliance with the formatting rules, and provides an option to format the advertisement asset such that it complies with the formatting rules. The online advertising system associates the formatted advertisement asset with an existing creative group associated with the advertising concept or creates a new creative group that is associated with the formatted advertisement asset and the advertising concept.
Abstract translation: 在线广告系统存储多个创意组。 广告组包括与广告概念相关联的一个或多个广告资产。 在线广告系统从广告商接收与特定广告概念相关联的广告资产，并检查广告资产是否符合格式规则。 在线广告系统根据需要格式化广告资产，使广告资产合规。 或者，在线广告系统提供指示广告资产不符合格式化规则的通知用户界面，并提供格式化广告资产以使其符合格式化规则的选项。 在线广告系统将格式化的广告资产与与广告概念相关联的现有创意组相关联，或创建与格式化的广告资产和广告概念相关联的新的创意组。
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公开(公告)号：US20160267523A1
公开(公告)日：2016-09-15
申请号：US14644337
申请日：2015-03-11
Applicant: Facebook, Inc.
Inventor： Surupa Biswas , Ter Chrng Ng , Akshay Ahooja , Ryan Edward Huettl
CPC classification number: G06Q30/0244 , G06Q30/0201 , G06Q30/0255 , H04L67/02 , H04L67/20 , H04L67/22 , H04L67/2814
Abstract: Universal tags are placed on various web pages of a website. Unlike prior art action tags that indicate that an action has occurred, the universal tag sends a broader range of data capturing a user's experience on the website (e.g., whether an item was placed in a shopping cart, etc.) to a server. The server obtains an identity of the user from its own cookie on the user's device and stores the information received with the universal tag in connection with the user's account. A graphical user interface is used to define the information to be sent upon activation of the universal tag.
Abstract translation: 通用标签放置在网站的各种网页上。 与指示已经发生动作的现有技术动作标签不同，通用标签将在网站上捕获用户体验的更广泛的数据范围（例如，是否将物品放置在购物车等中）发送到服务器。 服务器从用户设备上的自己的cookie获取用户的身份，并存储与用户帐户相关的通用标签接收的信息。 图形用户界面用于定义在激活通用标签时要发送的信息。
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公开(公告)号：US20160189247A1
公开(公告)日：2016-06-30
申请号：US14584055
申请日：2014-12-29
Applicant: Facebook, Inc.
Inventor： Jonathan Howarth Chester , Ter Chrng Ng , Saif R. Hasan
IPC: G06Q30/02
Abstract: An online advertising system enables advertisers to create a new advertisement campaign and then upload a plurality of advertisement sets and rules for targeting, prioritizing, and frequency capping the advertisement sets. Within each advertisement set, the advertiser provides one or more creative groups of advertisements along with weightings or sequencing among the creative groups in the advertisement set. The online advertising system provides a summary user interface that presents the advertiser's purchased advertisement placements across all publishing sites. From the summary user interface, the advertiser can select an advertisement placement, which results in an editor user interface being presented that presents the details of the selected advertisement placement. The advertiser can then modify the selected advertisement placement, which is automatically updated in the summary user interface.
Abstract translation: 在线广告系统使广告商能够创建新的广告活动，然后上传多个广告集和规则，用于对广告集进行定位，优先排序和频率上限。 在每个广告集内，广告商在广告集中的广告组之间提供广告的一个或多个创意组以及加权或排序。 在线广告系统提供了一个总结用户界面，可以在所有发布网站上展示广告客户购买的广告刊登位置。 从摘要用户界面，广告商可以选择广告位置，这导致呈现编辑者用户界面，呈现所选广告位置的细节。 然后，广告商可以修改在摘要用户界面中自动更新的所选择的广告布局。
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公开(公告)号：US20160267524A1
公开(公告)日：2016-09-15
申请号：US14644341
申请日：2015-03-11
Applicant: Facebook, Inc.
Inventor： Ter Chrng Ng
CPC classification number: G06Q30/0244 , G06Q30/0201 , G06Q30/0255 , G06Q30/0641 , H04L67/22
Abstract: Universal tags are placed on various web pages of a website. Unlike prior art action tags that indicate that an action has occurred, the universal tag sends a broader range of data capturing a user's experience on the website (e.g., whether an item was placed in a shopping cart, etc.) to a server. The server obtains an identity of the user from its own cookie on the user's device and stores the information received with the universal tag in connection with the user's account. A graphical user interface is used to define the information to be sent upon activation of the universal tag.
Abstract translation: 通用标签放置在网站的各种网页上。 与指示已经发生动作的现有技术动作标签不同，通用标签将在网站上捕获用户体验的更广泛的数据范围（例如，是否将物品放置在购物车等中）发送到服务器。 服务器从用户设备上的自己的cookie获取用户的身份，并存储与用户帐户相关的通用标签接收的信息。 图形用户界面用于定义在激活通用标签时要发送的信息。
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