公开(公告)号：US20150332317A1

公开(公告)日：2015-11-19

申请号：US14279149

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q50/01

Abstract: An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold.

Abstract translation: 广告系统在社交网络系统中从广告商接收广告请求，广告请求包括广告内容和广告内容的目标受众的规范。 广告系统定义广告请求的多个出价值。 对于多个投标值中的每一个，广告系统估计目标受众的广告到达的相应值，例如，通过估计预期给出的投标价值的每个的目标受众的用户数量 至少有一个成功的印象。 向广告商提供表示作为多个投标值的函数的估计的多个广告到达值的出价达标景观的视觉表示。 广告系统向广告商提供一个或多个关于投标价值的建议，其中相应的投资回报率度量超过指定的阈值。

公开(公告)号：US10354287B2

公开(公告)日：2019-07-16

申请号：US13909312

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Mathew Varghese ,  Eitan Shay ,  Feng Yan ,  Sadik Gokhan Coglar

IPC: G06Q50/00 ,  G06Q30/02

Abstract: When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

公开(公告)号：US20150088639A1

公开(公告)日：2015-03-26

申请号：US14332167

申请日：2014-07-15

Applicant: Facebook, Inc.

Inventor： Eitan Shay ,  Stuart Michael Bowers ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02

Abstract: Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement.

公开(公告)号：US20140358672A1

公开(公告)日：2014-12-04

申请号：US13909312

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Mathew Varghese ,  Eitan Shay ,  Feng Yan ,  Sadik Gokhan Coglar

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0246 ,  G06Q50/01

Abstract: When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

Abstract translation: 当社交网络系统选择用于由客户端设备呈现给用户的广告时，与所选择的广告相关联的内容标识符被存储在与用户相关联的广告历史中。 当用户执行与选择的广告相关联的转换事件时，社交网络系统从执行转换事件的所使用的客户端设备接收内容标识符和用户标识符并检索用户的广告历史。 如果检索到的广告历史包括与从客户端设备接收到的内容标识匹配的所选广告的内容标识符，并且转换事件之间的时间和向客户端设备提供所选择的广告之间的时间小于阈值时间段，则确定费用 用于呈现所选择的广告。

公开(公告)号：US10740790B2

公开(公告)日：2020-08-11

申请号：US14332167

申请日：2014-07-15

Applicant: Facebook, Inc.

Inventor： Eitan Shay ,  Stuart Michael Bowers ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement.

公开(公告)号：US20150332310A1

公开(公告)日：2015-11-19

申请号：US14279131

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0206 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0283 ,  G06Q50/01

Abstract: An advertising system predicts advertisement reach for a received advertisement request based on an advertiser-specified bid amount and a specification of a target audience. The system samples the target audience, and for each sampled user of the target audience, accesses a recent impression history to obtain costs or bids associated with recent advertisement impressions. The system compares the advertiser-specified bid amount in the received advertisement request to costs or bid values associated with successful advertisement impressions, for each sampled user, in order to determine whether the received advertisement request would have won a bid auction for each given sampled user to successfully reach each given sampled user. An estimated aggregate reach for the sampled users is computed and extrapolated to the targeted user population to estimate a total reach of the advertisement content for the target audience.

Abstract translation: 广告系统基于广告商指定的出价金额和目标受众的规格来预测所接收的广告请求的广告到达。 系统对目标受众进行采样，对于目标受众的每个抽样用户，访问最近的展示历史记录以获取与最近广告展示相关联的成本或出价。 系统将收到的广告请求中的广告商指定的投标金额与成功的广告印象相关联的成本或出价值进行比较，以便确定所接收到的广告请求是否已经为每个给定的抽样用户赢得了竞标拍卖 成功到达每个给定的采样用户。 计算样本用户的估计总收视率并将其推广到目标用户群体，以估计目标受众的广告内容的总覆盖面。

公开(公告)号：US20140358673A1

公开(公告)日：2014-12-04

申请号：US13909315

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Eitan Shay ,  Jiahui Wu ,  Spencer Powell ,  William Bullock

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0246 ,  G06Q30/0273 ,  G06Q50/01

Abstract: A group of social networking system users are associated with a holdout group for an advertisement. Users in the holdout group are not presented with the advertisement. When the advertisement is selected for presentation to a user, the social networking system presents the advertisement to the user if the user is not in the holdout group. However, if the user is in the holdout group, alternative content is presented to the user. If a user performs a conversion event associated with the advertisement via a client device, the social networking system determines a fee for an advertiser if the advertisement was presented to the user. The fee may be adjusted based on differences between conversion events by users in the holdout group for the advertisement and by users not in the holdout group.

Abstract translation: 一组社交网络系统用户与广告的保持组相关联。 保持组中的用户没有呈现广告。 当选择广告以呈现给用户时，如果用户不在保持组中，则社交网络系统向用户呈现广告。 然而，如果用户在保持组中，则替代内容被呈现给用户。 如果用户通过客户端设备执行与广告相关联的转换事件，则如果广告被呈​​现给用户，社交网络系统确定广告商的费用。 费用可以根据用于广告的保留组中的用户的转换事件和不在保留组中的用户之间的差异进行调整。

公开(公告)号：US20150348136A1

公开(公告)日：2015-12-03

申请号：US14292659

申请日：2014-05-30

Applicant: Facebook, Inc.

Inventor： Jun Yang ,  Richard Bill Sim ,  Eitan Shay

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: An advertising platform calculates bids for advertisements based on the value of a conversion for the advertisement. The advertising platform identifies an impression opportunity for an advertisement request and computes an expected value of the conversion as well as a likelihood of the conversion. The advertising platform computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow advertisers to optimize for the value of each conversion instead of simply the conversion rate.

Abstract translation: 广告平台根据广告转换的价值计算广告的出价。 广告平台识别广告请求的印象机会，并计算转换的期望值以及转换的可能性。 广告平台根据预期的转化价值和转换的可能性来计算出价金额。 基于转化价值的出价允许广告客户针对每个转化的价值进行优化，而不仅仅是转化率。

公开(公告)号：US20150088644A1

公开(公告)日：2015-03-26

申请号：US14034338

申请日：2013-09-23

Applicant: Facebook, Inc., a Delaware Corporation

Inventor： Eitan Shay ,  Stuart Michael Bowers ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02

CPC classification number: G06Q30/0254

Abstract: Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement.

Abstract translation: 基于与用户相关联的先前交互，在线系统预测用户与与广告相关联的对象的交互量。 使用预测的用户交互量，在线系统确定向用户呈现广告的期望值。 基于与广告相关联的预期值，广告被排列在其他广告之中，并且基于排名选择一个或多个广告用于呈现给用户。 广告还可以将与相关对象的交互阈值量指定为目标标准，因此与与广告相关联的对象的预测交互量可以确定用户是否有资格被呈现广告。