公开(公告)号：US11157955B2

公开(公告)日：2021-10-26

申请号：US14662222

申请日：2015-03-18

Applicant: Facebook, Inc.

Inventor： Feng Yan ,  Shyamsundar Rajaram ,  Hao Zhang ,  Lu Zheng ,  Tianshi Gao ,  David Michael Viner

IPC: G06Q30/00 ,  G06Q30/02 ,  G05B19/418

Abstract: An online system tracks stores information identifying content provided by third party systems and accessed by online system users as well as interactions with advertisements performed by online system users. When the online system identifies an opportunity to present an advertisement to a viewing user, the online system identifies content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. A score is computed for various advertisements based at least in part on correlations between content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. The online system selects candidate advertisements to evaluate for presentation to the viewing user based on the scores.

公开(公告)号：US10354287B2

公开(公告)日：2019-07-16

申请号：US13909312

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Mathew Varghese ,  Eitan Shay ,  Feng Yan ,  Sadik Gokhan Coglar

IPC: G06Q50/00 ,  G06Q30/02

Abstract: When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

公开(公告)号：US20160275554A1

公开(公告)日：2016-09-22

申请号：US14662222

申请日：2015-03-18

Applicant: Facebook, Inc.

Inventor： Feng Yan ,  Shyamsundar Rajaram ,  Hao Zhang ,  Lu Zheng ,  Tianshi Gao ,  David Michael Viner

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0277

Abstract: An online system tracks stores information identifying content provided by third party systems and accessed by online system users as well as interactions with advertisements performed by online system users. When the online system identifies an opportunity to present an advertisement to a viewing user, the online system identifies content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. A score is computed for various advertisements based at least in part on correlations between content from third party systems accessed by the viewing user and content from third party systems accessed by additional online system users who interacted with advertisements. The online system selects candidate advertisements to evaluate for presentation to the viewing user based on the scores.

Abstract translation: 在线系统跟踪识别由第三方系统提供并由在线系统用户访问的内容以及与在线系统用户执行的广告的交互的商店信息。 当在线系统识别向观看用户呈现广告的机会时，在线系统识别由观看用户访问的第三方系统的内容和来自与广告交互的其他在线系统用户访问的第三方系统的内容。 至少部分地基于由观看用户访问的来自第三方系统的内容与来自与由广告进行了互动的其他在线系统用户访问的第三方系统的内容的内容之间的相关性来计算各种广告的得分。 在线系统基于分数来选择候选广告来评估呈现给观看者。

公开(公告)号：US20140358672A1

公开(公告)日：2014-12-04

申请号：US13909312

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Mathew Varghese ,  Eitan Shay ,  Feng Yan ,  Sadik Gokhan Coglar

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0246 ,  G06Q50/01

Abstract: When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

Abstract translation: 当社交网络系统选择用于由客户端设备呈现给用户的广告时，与所选择的广告相关联的内容标识符被存储在与用户相关联的广告历史中。 当用户执行与选择的广告相关联的转换事件时，社交网络系统从执行转换事件的所使用的客户端设备接收内容标识符和用户标识符并检索用户的广告历史。 如果检索到的广告历史包括与从客户端设备接收到的内容标识匹配的所选广告的内容标识符，并且转换事件之间的时间和向客户端设备提供所选择的广告之间的时间小于阈值时间段，则确定费用 用于呈现所选择的广告。