公开(公告)号：US10438300B2

公开(公告)日：2019-10-08

申请号：US13970068

申请日：2013-08-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Robert William Cathcart ,  Nimrod Hoofien

IPC: G06Q30/02 ,  G06Q50/00

Abstract: A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use.

公开(公告)号：US09729495B2

公开(公告)日：2017-08-08

申请号：US14675009

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Yi Tang ,  Wenjie Fu ,  Hong Ge

IPC: G06F3/048 ,  H04L12/58 ,  G06Q50/00 ,  G06Q30/02

CPC classification number: H04L51/32 ,  G06Q30/02 ,  G06Q50/01

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.

公开(公告)号：US20150106191A1

公开(公告)日：2015-04-16

申请号：US14051291

申请日：2013-10-10

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Lars Seren Backstrom ,  Tanmoy Chakraborty ,  Chinmay Deepak Karande

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0269

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.

Abstract translation: 社交网络系统通过修改与有资格呈现给用户的广告相关联的最低投标金额来动态调整呈现给用户的多个广告以及有机内容项目。 提高最低投标金额减少了向用户呈现的广告数量，同时降低了最低出价金额，增加了呈现给用户的广告数量。 测定用户与内容提要的估计交互的参与分数，包括没有广告的有机内容项，以及测量用户与包括有机内容项和广告在内的内容的估计交互的参与分数。 基于参与分数确定目标分数，并且使用目标分数与阈值之间的差异来修改符合呈现给用户的广告的最低价格。

公开(公告)号：US20150051980A1

公开(公告)日：2015-02-19

申请号：US13970068

申请日：2013-08-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Robert William Cathcart ,  Nimrod Hoofien

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0269 ,  G06Q30/0275

Abstract: A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use.

Abstract translation: 社交网络系统通过经由客户端设备向社交网络系统的用户呈现广告，该广告系统以向所述用户提供有限功能的状态，通过将折扣因子应用于与为呈现所选择的广告相关联的投标金额。 折扣系数是基于当客户端设备处于向用户提供有限功能的状态时，用户通过所呈现的社交网络系统查看或与广告进行交互的可能性。 这种似然性是基于包括用户与客户端设备交互的历史的信息和指示客户端设备是否正在使用的上下文信息来确定的。

公开(公告)号：US10325291B2

公开(公告)日：2019-06-18

申请号：US14051291

申请日：2013-10-10

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Lars Seren Backstrom ,  Tanmoy Chakraborty ,  Chinmay Deepak Karande

IPC: G06Q30/00 ,  G06Q30/02

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.

公开(公告)号：US20150081449A1

公开(公告)日：2015-03-19

申请号：US14031453

申请日：2013-09-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Lars Seren Backstrom

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06F16/9535 ,  G06F16/24578 ,  G06Q30/0269

Abstract: To increase the likelihood of a user viewing content items previously identified for presentation but not viewed by the user, a social networking system accesses a view state associated with the user that identifies content items provided to the user and provided content items viewed by the user. Based on the view state, content items previously provided to the user but not viewed by the user are identified. Additional content items whose state has changed since presentation of the content items to the user are also identified. Content items previously presented to the user but not viewed with at least a threshold relevance to the user are ranked along with the additional content items. Based on the ranking, content items are selected for presentation to the user.

Abstract translation: 为了增加用户查看先前为呈现而未被用户观看的内容项目的可能性，社交网络系统访问与用户相关联的识别状态，该视图状态标识提供给用户的内容项目并且提供由用户观看的内容项目。 基于视图状态，识别先前提供给用户但未被用户观看的内容项。 还识别出自呈现内容项目以来，状态已经改变的其他内容项目。 以前呈现给用户但未至少与用户的阈值相关性观看的内容项目与附加内容项目一起进行排序。 基于排名，选择内容项目以呈现给用户。

公开(公告)号：US20150051981A1

公开(公告)日：2015-02-19

申请号：US13970084

申请日：2013-08-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Robert William Cathcart ,  Nimrod Hoofien

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q50/01

Abstract: A social networking system selects advertisements for presentation to a user while a client device used by the user is in a state that provides limited functionality to the user, such as a locked state. Based on objectives associated with various advertisements, the social networking system determines interactions associated with advertisements and selects advertisements associated with interactions capable of being performed while the client device is in the state that provides limited functionality to the user or associated with no interaction. The social networking system sends the advertisements to the client device for display to the user while the client device is in the state of limited functionality.

Abstract translation: 当用户使用的客户端设备处于向用户提供有限的功能（例如锁定状态）的状态时，社交网络系统选择用于呈现给用户的广告。 基于与各种广告相关联的目标，社交网络系统确定与广告相关联的交互，并且选择与能够执行的交互相关联的广告，同时客户端设备处于向用户提供有限功能或与无交互相关联的状态。 当客户端设备处于有限的功能状态时，社交网络系统将广告发送到客户端设备以供用户显示。