公开(公告)号：US10438300B2

公开(公告)日：2019-10-08

申请号：US13970068

申请日：2013-08-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Robert William Cathcart ,  Nimrod Hoofien

IPC: G06Q30/02 ,  G06Q50/00

Abstract: A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use.

公开(公告)号：US20150051980A1

公开(公告)日：2015-02-19

申请号：US13970068

申请日：2013-08-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Robert William Cathcart ,  Nimrod Hoofien

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0269 ,  G06Q30/0275

Abstract: A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use.

Abstract translation: 社交网络系统通过经由客户端设备向社交网络系统的用户呈现广告，该广告系统以向所述用户提供有限功能的状态，通过将折扣因子应用于与为呈现所选择的广告相关联的投标金额。 折扣系数是基于当客户端设备处于向用户提供有限功能的状态时，用户通过所呈现的社交网络系统查看或与广告进行交互的可能性。 这种似然性是基于包括用户与客户端设备交互的历史的信息和指示客户端设备是否正在使用的上下文信息来确定的。

公开(公告)号：US20150051981A1

公开(公告)日：2015-02-19

申请号：US13970084

申请日：2013-08-19

Applicant: Facebook, Inc.

Inventor： Hong Ge ,  Robert William Cathcart ,  Nimrod Hoofien

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q50/01

Abstract: A social networking system selects advertisements for presentation to a user while a client device used by the user is in a state that provides limited functionality to the user, such as a locked state. Based on objectives associated with various advertisements, the social networking system determines interactions associated with advertisements and selects advertisements associated with interactions capable of being performed while the client device is in the state that provides limited functionality to the user or associated with no interaction. The social networking system sends the advertisements to the client device for display to the user while the client device is in the state of limited functionality.

Abstract translation: 当用户使用的客户端设备处于向用户提供有限的功能（例如锁定状态）的状态时，社交网络系统选择用于呈现给用户的广告。 基于与各种广告相关联的目标，社交网络系统确定与广告相关联的交互，并且选择与能够执行的交互相关联的广告，同时客户端设备处于向用户提供有限功能或与无交互相关联的状态。 当客户端设备处于有限的功能状态时，社交网络系统将广告发送到客户端设备以供用户显示。

公开(公告)号：US20180315020A1

公开(公告)日：2018-11-01

申请号：US15582452

申请日：2017-04-28

Applicant: Facebook, Inc.

Inventor： Daniel Shabtai ,  James Nicholas Valner ,  Nimrod Hoofien

IPC: G06Q10/10 ,  G06Q50/00 ,  G06N99/00 ,  G06N7/00

Abstract: Systems, methods, and non-transitory computer-readable media can determine that a candidate is likely to leave a current employer employing the candidate based on one or more outreach timing machine learning models. An outreach message for the candidate is generated based on one or more content generation machine learning models in response to the determining that the candidate is likely to leave the current employer. The outreach message is transmitted to the candidate.