Techniques are described for wireless communication. One method includes selecting an encoding type for each payload of a plurality of payloads. The selecting includes selecting a low density parity check code (LDPCC) encoding type for at least a first payload and selecting a turbo code (TC) encoding type for at least a second payload. The method also includes segmenting each payload into a plurality of code blocks; generating, for each code block, a cyclic redundancy check (CRC); encoding each code block and associated CRC in one or more codewords of a plurality of codewords, in which the encoding is based at least in part on the selected encoding type for a payload associated with the code block; and transmitting the codewords.