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公开(公告)号：US20230039956A1
公开(公告)日：2023-02-09
申请号：US17967925
申请日：2022-10-18
Applicant: Yahoo Ad Tech LLC
Inventor： Tal Cohen , Yair Koren , Abraham Shahar , Alexander Zlotnik , Yohay Kaplan
Abstract: One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.
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公开(公告)号：US12008638B2
公开(公告)日：2024-06-11
申请号：US18092322
申请日：2023-01-01
Applicant: Yahoo Ad Tech LLC
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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公开(公告)号：US20230138111A1
公开(公告)日：2023-05-04
申请号：US18092322
申请日：2023-01-01
Applicant: Yahoo Ad Tech LLC
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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Patent Agency Ranking
公开(公告)号：US12073429B2
公开(公告)日：2024-08-27
申请号：US18144263
申请日：2023-05-08
Applicant: Yahoo Ad Tech LLC
Inventor： Ariel Raviv , Yair Koren , Eliran Abutbul , Omer Duvdevany
IPC: G06Q30/0242 , G06F40/20 , G06N5/04 , G06N20/00 , G06Q30/0201 , G06Q30/0251 , G06Q30/0273 , G06Q30/0282 , G06Q30/0601
CPC classification number: G06Q30/0246 , G06F40/20 , G06N5/04 , G06N20/00 , G06Q30/0201 , G06Q30/0206 , G06Q30/0261 , G06Q30/0269 , G06Q30/0275 , G06Q30/0282 , G06Q30/0631 , G06Q30/0633
Abstract: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.
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公开(公告)号：US11887154B2
公开(公告)日：2024-01-30
申请号：US17967925
申请日：2022-10-18
Applicant: Yahoo Ad Tech LLC
Inventor： Tal Cohen , Yair Koren , Abraham Shahar , Alexander Zlotnik , Yohay Kaplan
IPC: G06Q30/02 , G06Q30/0242 , G06N20/00 , G06Q30/0273 , G06N5/04 , G06Q10/0637
CPC classification number: G06Q30/0246 , G06N5/04 , G06N20/00 , G06Q10/06375 , G06Q30/0244 , G06Q30/0275
Abstract: One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.
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公开(公告)号：US20230274312A1
公开(公告)日：2023-08-31
申请号：US18144263
申请日：2023-05-08
Applicant: Yahoo Ad Tech LLC
Inventor： Ariel Raviv , Yair Koren , Eliran Abutbul , Omer Duvdevany
IPC: G06Q30/0242 , G06Q30/0601 , G06Q30/0251 , G06F40/20 , G06Q30/0273 , G06Q30/0282 , G06Q30/0201 , G06N20/00 , G06N5/04
CPC classification number: G06Q30/0246 , G06Q30/0631 , G06Q30/0633 , G06Q30/0261 , G06Q30/0269 , G06F40/20 , G06Q30/0275 , G06Q30/0282 , G06Q30/0201 , G06N20/00 , G06N5/04 , G06Q30/0206
Abstract: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.
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公开(公告)号：US20240331027A1
公开(公告)日：2024-10-03
申请号：US18738792
申请日：2024-06-10
Applicant: Yahoo Ad Tech LLC
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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公开(公告)号：US20230377003A1
公开(公告)日：2023-11-23
申请号：US18230997
申请日：2023-08-07
Applicant: Yahoo Ad Tech LLC
Inventor： Yair Koren , Abraham Shahar , Tal Cohen , Michal Aharon , Assaf Singer
IPC: G06Q30/0241 , G06Q30/0273 , G06Q30/0242
CPC classification number: G06Q30/0277 , G06Q30/0249 , G06Q30/0275 , G06Q30/0246
Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.
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