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公开(公告)号：US12008638B2
公开(公告)日：2024-06-11
申请号：US18092322
申请日：2023-01-01
Applicant: Yahoo Ad Tech LLC
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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公开(公告)号：US20230138111A1
公开(公告)日：2023-05-04
申请号：US18092322
申请日：2023-01-01
Applicant: Yahoo Ad Tech LLC
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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公开(公告)号：US20240331027A1
公开(公告)日：2024-10-03
申请号：US18738792
申请日：2024-06-10
Applicant: Yahoo Ad Tech LLC
Inventor： Natalia Silberstein , Oren Shlomo Somekh , Yair Koren , Michal Aharon , Tingyi Wu , Dror Porat
Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined based upon a user profile associated with the client device. A content item score, of content item scores associated with the content items, may be generated based upon the probability, a click probability and/or a bid value associated with the content item. The content item may be selected from the content items for presentation via the client device based upon the content item scores. The content item may be transmitted to the client device.
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