公开(公告)号：US20160292170A1

公开(公告)日：2016-10-06

申请号：US14673854

申请日：2015-03-30

Applicant: Yahoo! Inc.

Inventor： Nikhil Mishra ,  Mike Wexler

IPC: G06F17/30 ,  G06F3/0482

Abstract: Software for an online content service obtains a plurality of events chronologically generated by a plurality of users of an online content service during a specified period of time. The software identifies any content items associated with each event and annotates each of the content items with (a) a plurality of metadata attributes associated with the content item and (b) a plurality of metadata attributes associated with the online content service. The software sorts the events based on user and based on content identifier and orders the sorted events based on timestamp. The software determines the events that make up a content session for the specific content item and the specific user, using the ordered events for the specific content item and a look-back time period and a look-ahead time period. Then the software generates an analytic based at least in part on the content session.

Abstract translation: 用于在线内容服务的软件在指定的时间段内获取由在线内容服务的多个用户按时间顺序生成的多个事件。 该软件识别与每个事件相关联的任何内容项目，并用（a）与该内容项目相关联的多个元数据属性和（b）与在线内容服务相关联的多个元数据属性来注释每个内容项目。 该软件基于用户和基于内容标识符对事件进行排序，并根据时间戳对排序的事件进行排序。 该软件使用针对特定内容项目的有序事件以及查找时间段和预览时间段来确定构成特定内容项目和特定用户的内容会话的事件。 然后软件至少部分地基于内容会话生成分析。

公开(公告)号：US20150039420A1

公开(公告)日：2015-02-05

申请号：US14043778

申请日：2013-10-01

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Nikhil Mishra ,  Ramesh Palavanchu ,  Hardik Vaghela ,  Sameer Raheja

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0256

Abstract: A system can include a server that includes or is associated with a revenue analysis module. The module can be configured to receive user web browsing session data from a data source. The session data may include page view data, page interaction data, and page referral data. The module may also be configured to determine page referral events, revenue generating events, and relationships between the page referral events and the revenue generating events, according to at least part of the session data. The revenue generating events may include events in which a user interaction with the webpage generates revenue. The module may also be configured to determine revenue generated by the revenue generating events per page referral event of the page referral events, according to the relationships between the page referral events and the revenue generating events.

Abstract translation: 系统可以包括包括收入分析模块或与收入分析模块相关联的服务器。 该模块可以被配置为从数据源接收用户web浏览会话数据。 会话数据可以包括页面浏览数据，页面交互数据和页面引用数据。 该模块还可以被配置为根据会话数据的至少一部分来确定页面推荐事件，收入生成事件以及页面推荐事件和收入生成事件之间的关系。 创收事件可能包括用户与网页的互动产生收入的事件。 该模块还可以被配置为根据页面推荐事件和收入生成事件之间的关系来确定页面引用事件的每页引用事件的收入生成事件产生的收入。