公开(公告)号：US20150039420A1

公开(公告)日：2015-02-05

申请号：US14043778

申请日：2013-10-01

Applicant: Yahoo! Inc.

Inventor： Supreeth Rao ,  Nikhil Mishra ,  Ramesh Palavanchu ,  Hardik Vaghela ,  Sameer Raheja

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0256

Abstract: A system can include a server that includes or is associated with a revenue analysis module. The module can be configured to receive user web browsing session data from a data source. The session data may include page view data, page interaction data, and page referral data. The module may also be configured to determine page referral events, revenue generating events, and relationships between the page referral events and the revenue generating events, according to at least part of the session data. The revenue generating events may include events in which a user interaction with the webpage generates revenue. The module may also be configured to determine revenue generated by the revenue generating events per page referral event of the page referral events, according to the relationships between the page referral events and the revenue generating events.

Abstract translation: 系统可以包括包括收入分析模块或与收入分析模块相关联的服务器。 该模块可以被配置为从数据源接收用户web浏览会话数据。 会话数据可以包括页面浏览数据，页面交互数据和页面引用数据。 该模块还可以被配置为根据会话数据的至少一部分来确定页面推荐事件，收入生成事件以及页面推荐事件和收入生成事件之间的关系。 创收事件可能包括用户与网页的互动产生收入的事件。 该模块还可以被配置为根据页面推荐事件和收入生成事件之间的关系来确定页面引用事件的每页引用事件的收入生成事件产生的收入。