公开(公告)号：US20170017996A1

公开(公告)日：2017-01-19

申请号：US15283244

申请日：2016-09-30

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0252 ,  G06Q30/02 ,  G06Q30/0261 ,  G06Q30/0267

Abstract: The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications related opportunities. Techniques are provided in which information is obtained that provides an indication that a set of users, including mobile electronic device users, are in a specified area, and indicating that at least some of the set of users are at a particular event or gathering. A virtual user grouping may be formed, and communications between users of the grouping is facilitated, based at least in part on the particular event or gathering.

Abstract translation: 本发明提供了利用事件和社交聚会所呈现的机会的技术，例如在线广告目标和通信相关机会。 提供了技术，其中获得提供一组用户（包括移动电子设备用户）在指定区域中并且指示该组用户中的至少一些处于特定事件或聚集的指示的信息。 可以形成虚拟用户分组，并且至少部分地基于特定事件或收集来促进分组的用户之间的通信。

公开(公告)号：US20140337169A1

公开(公告)日：2014-11-13

申请号：US13889032

申请日：2013-05-07

Applicant: YAHOO! INC.

Inventor： Jonathan Kilroy ,  Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi

IPC: G06Q30/06

CPC classification number: G06Q30/0609

Abstract: Techniques are provided that include using a collaborative arrangement between a first entity associated with a physical location, such as a physical store or residence that has or sells one or more products of a first product type, and a second entity, such as a Web site offering for purchase products of the first product type. According to some such arrangements, if, for example, a user purchases a product from the Web site after the user evidently made a visit to the physical location, or received a display or demonstration of a product of the first product type at the physical location, then revenue or value resulting from the purchase may be split or shared between entities including the first entity and the second entity.

Abstract translation: 提供了技术，其包括使用与物理位置相关联的第一实体（例如具有或销售第一产品类型的一个或多个产品的物理商店或住宅）和第二实体（诸如网站）之间的协作安排 提供购买第一种产品类型的产品。 根据一些这样的布置，例如，如果用户在用户明确地访问物理位置​​之后从网站购买产品，或者在物理位置处接收到第一产品类型的产品的显示或演示 那么购买产生的收入或价值可以在包括第一实体和第二实体在内的实体之间分拆或共享。

公开(公告)号：US10108995B2

公开(公告)日：2018-10-23

申请号：US13889032

申请日：2013-05-07

Applicant: Yahoo! Inc.

Inventor： Jonathan Kilroy ,  Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi

IPC: G06Q30/06

Abstract: Techniques are provided that include using a collaborative arrangement between a first entity associated with a physical location, such as a physical store or residence that has or sells one or more products of a first product type, and a second entity, such as a Web site offering for purchase products of the first product type. According to some such arrangements, if, for example, a user purchases a product from the Web site after the user evidently made a visit to the physical location, or received a display or demonstration of a product of the first product type at the physical location, then revenue or value resulting from the purchase may be split or shared between entities including the first entity and the second entity.

公开(公告)号：US20140372210A1

公开(公告)日：2014-12-18

申请号：US13920821

申请日：2013-06-18

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Jonathan Kilroy ,  Dale Nussel

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0275

Abstract: A system and method that receives, over a network (e.g., from a client device), an audio clip associated with a portion of a media program, determines, based on the audio clip, that the media program is a specific media program, determines a product associated with a segment of the specific media program, determines a keyword associated with the product, submits the keyword to an advertisement platform for use in a keyword auction, receives an advertisement from the advertisement platform, and communicates the advertisement to a client device at a predetermined time.

Abstract translation: 通过网络（例如，从客户端设备）接收与媒体节目的一部分相关联的音频剪辑的系统和方法基于音频剪辑确定媒体节目是特定的媒体节目，确定 与特定媒体节目的片段相关联的产品确定与该商品相关联的关键词，将该关键字提交到广告平台以用于关键字拍卖，从广告平台接收广告，并将该广告传达到客户端设备 在预定时间。

公开(公告)号：US20140337132A1

公开(公告)日：2014-11-13

申请号：US13888961

申请日：2013-05-07

Applicant: YAHOO! INC.

Inventor： Jonathan Kilroy ,  Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi

IPC: G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Techniques are provided in which advertisements are presented to a user via access to electronic reading content. A first set of information is obtained regarding electronic reading content evidenced as being accessed by the user. A second set of information is obtained pertaining to a particular user. Using both sets of information, advertising targeting parameters are generated to target the user with one or more advertisements by inserting the advertisements within Based at least in part on the targeting parameters, the user is targeted with at least one advertisement via inserting the advertisement within the electronic reading content.

Abstract translation: 提供了通过访问电子阅读内容向用户呈现广告的技术。 获得关于被用户访问的电子阅读内容的第一组信息。 获得关于特定用户的第二组信息。 通过使用这两组信息，生成广告定位参数，以通过在其中插入广告来将用户定向到一个或多个广告。至少部分地基于目标参数，用户通过将广告插入到 电子阅读内容。

公开(公告)号：US10032185B2

公开(公告)日：2018-07-24

申请号：US13891904

申请日：2013-05-10

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Techniques are provided in which the current price of a commodity purchased from a seller by a buyer with a price guarantee policy is monitored. Upon detection of the current price dropping below the purchase price, the buyer and seller are notified, leading to a rebate being provided to the buyer from the seller to be redeemed based on the terms of the price guarantee policy. In some embodiments, buyers are offered incentives, such as a discounted price, in exchange for a reduced time period within which a price guarantee policy is redeemable.

公开(公告)号：US20140337116A1

公开(公告)日：2014-11-13

申请号：US13891904

申请日：2013-05-10

Applicant: YAHOO! INC.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0234

Abstract: Techniques are provided in which the current price of a commodity purchased from a seller by a buyer with a price guarantee policy is monitored. Upon detection of the current price dropping below the purchase price, the buyer and seller are notified, leading to a rebate being provided to the buyer from the seller to be redeemed based on the terms of the price guarantee policy. In some embodiments, buyers are offered incentives, such as a discounted price, in exchange for a reduced time period within which a price guarantee policy is redeemable.

Abstract translation: 提供了一种技术，其中监视由具有价格担保政策的买方从卖方购买的商品的当前价格。 当检测到当前价格低于购买价格时，通知买方和卖方，根据价格担保政策的条款，向卖方提供从卖方提供给买方的折扣，以赎回。 在一些实施例中，购买者被提供诸如折扣价格的激励，以换取价格担保政策可兑换的减少的时间段。

公开(公告)号：US20140136596A1

公开(公告)日：2014-05-15

申请号：US13673720

申请日：2012-11-09

Applicant: YAHOO! INC.

Inventor： Allie K. Watfa ,  Jonathan Kilroy ,  Dale Nussel

IPC: G06F15/16

CPC classification number: H04N21/8106 ,  G06Q30/0241 ,  H04N21/4394 ,  H04N21/440236

Abstract: A system and method for providing a user with supplemental content associated with a product or item the user sees or hears in a video. The system and method include receiving, by a server computer over a network from a client device, an audio clip associated with a portion of a video; determining, by the server computer, that the video is a specific media program; using, by the server computer, the captured audio clip to map the portion of the video with supplemental content for a product associated with the portion of the video; and communicating, by the server computer, the supplemental content for the product to the client device for display on the client device.

Abstract translation: 一种用于向用户提供与用户在视频中看到或听到的产品或项目相关联的补充内容的系统和方法。 该系统和方法包括由服务器计算机通过网络从客户端设备接收与视频的一部分相关联的音频剪辑; 由所述服务器计算机确定所述视频是特定的媒体节目; 由服务器计算机使用所捕获的音频剪辑来将视频的一部分映射到与视频的该部分相关联的产品的补充内容; 以及由所述服务器计算机将所述产品的补充内容与所述客户端设备通信以在所述客户端设备上显示。

公开(公告)号：US20130311296A1

公开(公告)日：2013-11-21

申请号：US13896698

申请日：2013-05-17

Applicant: YAHOO! INC.

Inventor： Allie K. Watfa ,  Jonathan Kilroy ,  Dale Nussel ,  Anupam Seth

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0255

Abstract: A system for targeting advertising can include a communications interface and a processor. The communications interface can receive data associated with times of use of applications. The processor can be communicatively coupled to the communications interface and can categorize the applications by genres. The categorization is within a time of use group and is based on at least part of the retrieved data. The processor can also determine priority values associated with the genres based on levels of use of the applications during a period of time associated with the time of use group. The processor can also identify a current time and determine an advertisement according to at least one genre of the genres. The at least one genre can be associated with a highest priority value of the determined priority values. The period associated with the time of use group can correspond to the identified current time.

Abstract translation: 用于定向广告的系统可以包括通信接口和处理器。 通信接口可以接收与应用程序的使用时间相关联的数据。 处理器可以通信地耦合到通信接口，并且可以按类型对应用进行分类。 分类在使用时间段内，基于至少部分检索的数据。 处理器还可以基于与使用时间组合相关联的时间段期间的应用程序的使用级别来确定与类型相关联的优先级值。 处理器还可以识别当前时间并且根据类型的至少一种类型来确定广告。 所述至少一个类型可以与确定的优先级值的最高优先级值相关联。 与使用时间组合相关的时期可以对应于所识别的当前时间。

公开(公告)号：US09582815B2

公开(公告)日：2017-02-28

申请号：US13896006

申请日：2013-05-16

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.

Abstract translation: 提供了技术，其包括至少部分地基于用户设备上的各种呼叫日志来定向具有基于兴趣的广告的移动电子设备的用户。 提供了一种技术，其中来自移动设备的来自用户的呼叫记录的一组呼叫被分配给指示针对目标广告的潜在用户兴趣的一个或多个类别。 用户呼叫记录的使用模式考虑了用户倾向于进行特定呼叫以确定重复模式并计算单独度量以与其他用户进行比较的日，周和/或月的时间。