公开(公告)号：US20130311296A1

公开(公告)日：2013-11-21

申请号：US13896698

申请日：2013-05-17

Applicant: YAHOO! INC.

Inventor： Allie K. Watfa ,  Jonathan Kilroy ,  Dale Nussel ,  Anupam Seth

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0255

Abstract: A system for targeting advertising can include a communications interface and a processor. The communications interface can receive data associated with times of use of applications. The processor can be communicatively coupled to the communications interface and can categorize the applications by genres. The categorization is within a time of use group and is based on at least part of the retrieved data. The processor can also determine priority values associated with the genres based on levels of use of the applications during a period of time associated with the time of use group. The processor can also identify a current time and determine an advertisement according to at least one genre of the genres. The at least one genre can be associated with a highest priority value of the determined priority values. The period associated with the time of use group can correspond to the identified current time.

Abstract translation: 用于定向广告的系统可以包括通信接口和处理器。 通信接口可以接收与应用程序的使用时间相关联的数据。 处理器可以通信地耦合到通信接口，并且可以按类型对应用进行分类。 分类在使用时间段内，基于至少部分检索的数据。 处理器还可以基于与使用时间组合相关联的时间段期间的应用程序的使用级别来确定与类型相关联的优先级值。 处理器还可以识别当前时间并且根据类型的至少一种类型来确定广告。 所述至少一个类型可以与确定的优先级值的最高优先级值相关联。 与使用时间组合相关的时期可以对应于所识别的当前时间。