公开(公告)号：US10108995B2

公开(公告)日：2018-10-23

申请号：US13889032

申请日：2013-05-07

Applicant: Yahoo! Inc.

Inventor： Jonathan Kilroy ,  Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi

IPC: G06Q30/06

Abstract: Techniques are provided that include using a collaborative arrangement between a first entity associated with a physical location, such as a physical store or residence that has or sells one or more products of a first product type, and a second entity, such as a Web site offering for purchase products of the first product type. According to some such arrangements, if, for example, a user purchases a product from the Web site after the user evidently made a visit to the physical location, or received a display or demonstration of a product of the first product type at the physical location, then revenue or value resulting from the purchase may be split or shared between entities including the first entity and the second entity.

公开(公告)号：US20140337132A1

公开(公告)日：2014-11-13

申请号：US13888961

申请日：2013-05-07

Applicant: YAHOO! INC.

Inventor： Jonathan Kilroy ,  Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi

IPC: G06Q30/02

CPC classification number: G06Q30/0251

Abstract: Techniques are provided in which advertisements are presented to a user via access to electronic reading content. A first set of information is obtained regarding electronic reading content evidenced as being accessed by the user. A second set of information is obtained pertaining to a particular user. Using both sets of information, advertising targeting parameters are generated to target the user with one or more advertisements by inserting the advertisements within Based at least in part on the targeting parameters, the user is targeted with at least one advertisement via inserting the advertisement within the electronic reading content.

Abstract translation: 提供了通过访问电子阅读内容向用户呈现广告的技术。 获得关于被用户访问的电子阅读内容的第一组信息。 获得关于特定用户的第二组信息。 通过使用这两组信息，生成广告定位参数，以通过在其中插入广告来将用户定向到一个或多个广告。至少部分地基于目标参数，用户通过将广告插入到 电子阅读内容。

公开(公告)号：US09582815B2

公开(公告)日：2017-02-28

申请号：US13896006

申请日：2013-05-16

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.

Abstract translation: 提供了技术，其包括至少部分地基于用户设备上的各种呼叫日志来定向具有基于兴趣的广告的移动电子设备的用户。 提供了一种技术，其中来自移动设备的来自用户的呼叫记录的一组呼叫被分配给指示针对目标广告的潜在用户兴趣的一个或多个类别。 用户呼叫记录的使用模式考虑了用户倾向于进行特定呼叫以确定重复模式并计算单独度量以与其他用户进行比较的日，周和/或月的时间。

公开(公告)号：US20140344060A1

公开(公告)日：2014-11-20

申请号：US13896006

申请日：2013-05-16

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0269 ,  G06Q30/0277

Abstract: Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.

Abstract translation: 提供了技术，其包括至少部分地基于用户设备上的各种呼叫日志来定向具有基于兴趣的广告的移动电子设备的用户。 提供了一种技术，其中来自移动设备的来自用户的呼叫记录的一组呼叫被分配给指示针对目标广告的潜在用户兴趣的一个或多个类别。 用户呼叫记录的使用模式考虑了用户倾向于进行特定呼叫以确定重复模式并计算单独度量以与其他用户进行比较的日，周和/或月的时间。

公开(公告)号：US20140337169A1

公开(公告)日：2014-11-13

申请号：US13889032

申请日：2013-05-07

Applicant: YAHOO! INC.

Inventor： Jonathan Kilroy ,  Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi

IPC: G06Q30/06

CPC classification number: G06Q30/0609

Abstract: Techniques are provided that include using a collaborative arrangement between a first entity associated with a physical location, such as a physical store or residence that has or sells one or more products of a first product type, and a second entity, such as a Web site offering for purchase products of the first product type. According to some such arrangements, if, for example, a user purchases a product from the Web site after the user evidently made a visit to the physical location, or received a display or demonstration of a product of the first product type at the physical location, then revenue or value resulting from the purchase may be split or shared between entities including the first entity and the second entity.

Abstract translation: 提供了技术，其包括使用与物理位置相关联的第一实体（例如具有或销售第一产品类型的一个或多个产品的物理商店或住宅）和第二实体（诸如网站）之间的协作安排 提供购买第一种产品类型的产品。 根据一些这样的布置，例如，如果用户在用户明确地访问物理位置​​之后从网站购买产品，或者在物理位置处接收到第一产品类型的产品的显示或演示 那么购买产生的收入或价值可以在包括第一实体和第二实体在内的实体之间分拆或共享。

公开(公告)号：US10032185B2

公开(公告)日：2018-07-24

申请号：US13891904

申请日：2013-05-10

Applicant: Yahoo! Inc.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Techniques are provided in which the current price of a commodity purchased from a seller by a buyer with a price guarantee policy is monitored. Upon detection of the current price dropping below the purchase price, the buyer and seller are notified, leading to a rebate being provided to the buyer from the seller to be redeemed based on the terms of the price guarantee policy. In some embodiments, buyers are offered incentives, such as a discounted price, in exchange for a reduced time period within which a price guarantee policy is redeemable.

公开(公告)号：US20140337116A1

公开(公告)日：2014-11-13

申请号：US13891904

申请日：2013-05-10

Applicant: YAHOO! INC.

Inventor： Allie K. Watfa ,  Dale Nussel ,  Mangesh Pardeshi ,  Jonathan Kilroy

IPC: G06Q30/02

CPC classification number: G06Q30/0234

Abstract: Techniques are provided in which the current price of a commodity purchased from a seller by a buyer with a price guarantee policy is monitored. Upon detection of the current price dropping below the purchase price, the buyer and seller are notified, leading to a rebate being provided to the buyer from the seller to be redeemed based on the terms of the price guarantee policy. In some embodiments, buyers are offered incentives, such as a discounted price, in exchange for a reduced time period within which a price guarantee policy is redeemable.

Abstract translation: 提供了一种技术，其中监视由具有价格担保政策的买方从卖方购买的商品的当前价格。 当检测到当前价格低于购买价格时，通知买方和卖方，根据价格担保政策的条款，向卖方提供从卖方提供给买方的折扣，以赎回。 在一些实施例中，购买者被提供诸如折扣价格的激励，以换取价格担保政策可兑换的减少的时间段。