公开(公告)号：US09462354B2

公开(公告)日：2016-10-04

申请号：US14214431

申请日：2014-03-14

Applicant: YAHOO! INC.

Inventor： Giao Huu Phan ,  Daniel Wei-Tze Hsiung ,  Ian Graeme Melven ,  Brian Hardie ,  Joseph Gutierrez ,  Marshall Allen Beddoe ,  Pankaj Gupta ,  Bernardo de Seabra ,  Dru Nelson ,  Kam Ho Kenneth Cheung ,  Jason Endo

IPC: H04N21/81 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/2543

CPC classification number: H04N21/812 ,  G06Q30/0273 ,  H04N21/2407 ,  H04N21/2543 ,  H04N21/2547

Abstract: Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Abstract translation: 用于操作视频广告交换的技术和系统包括控制广告服务器以接收来自观众设备的广告请求，向观众设备提供广告响应，生成包括关于向观众设备传送广告的信息的广告传送数据文件，以及传送 将广告投放数据文件分发到分布式计算云。 该技术还包括控制广告数据基础设施机制以将基于云的广告传送数据文件下载到本地存储器中，并处理复制的广告传送数据文件以生成记帐数据。 广告数据基础设施机制从广告服务器接收配置文件，验证来自广告服务器的配置文件中的所有项目是否用于生成第一计费数据，并从第一个计费数据中删除不可验证的项目以生成 最终的结算数据。

公开(公告)号：US20150347439A1

公开(公告)日：2015-12-03

申请号：US14720448

申请日：2015-05-22

Applicant: Yahoo! Inc.

Inventor： Bernardo de Seabra ,  Rahul Ravindran

IPC: G06F17/30

CPC classification number: G06F17/30117 ,  G06F17/30156

Abstract: Event logs in a video advertisement insertion network are processed to remove duplicate entries. One or more ad servers are continuously generating new event entries and writing them to a database. The entries are randomized such that generated time contiguous entries are distributed over multiple storage locations, thereby facilitating resource scaling and a uniform use of storage and computing resources. The distributed entries are read from the storage locations using sequential reads of chunks of the entries and processed to remove duplicate entries.

Abstract translation: 视频广告插入网络中的事件日志将被处理以删除重复的条目。 一个或多个广告服务器正在连续生成新的事件条目并将其写入数据库。 条目被随机化，使得生成的时间连续条目分布在多个存储位置上，从而有助于资源缩放和统一使用存储和计算资源。 使用顺序读取条目块从存储位置读取分布式条目，并处理以删除重复条目。