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公开(公告)号：US20170083936A1
公开(公告)日：2017-03-23
申请号：US15365232
申请日：2016-11-30
Applicant: Yahoo! Inc.
Inventor： Eyal Arasu Ramakrishnan , Rampradeep Dodda , Prabhakar Goyal
CPC classification number: G06Q30/0244 , G06F8/30 , G06F16/986 , G06F17/2247 , G06Q30/0241 , G06Q30/0242 , G06Q30/0277 , H04L29/06523 , H04L67/02
Abstract: A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.
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公开(公告)号：US20140279071A1
公开(公告)日：2014-09-18
申请号：US13844594
申请日：2013-03-15
Applicant: YAHOO! INC.
Inventor： Eyal Arasu Ramakrishnan , Eran Shir
IPC: G06Q30/02
CPC classification number: G06Q30/0277 , G06Q30/0252 , G06Q30/0261
Abstract: Briefly, embodiments disclosed herein may relate to online advertising and may relate, more particularly, pushing advertising content to user computing devices, for example.
Abstract translation: 简而言之，本文公开的实施例可以涉及在线广告，并且可以更具体地涉及将广告内容推送到用户计算设备。
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公开(公告)号：US20140279070A1
公开(公告)日：2014-09-18
申请号：US13844439
申请日：2013-03-15
Applicant: YAHOO! INC.
Inventor： Eyal Arasu Ramakrishnan , Eran Shir
IPC: G06Q30/02
CPC classification number: G06Q30/0277
Abstract: Briefly, embodiments disclosed herein may relate to online advertising and may relate, more particularly, pushing advertising content to user computing devices, for example.
Abstract translation: 简而言之，本文公开的实施例可以涉及在线广告，并且可以更具体地涉及将广告内容推送到用户计算设备。
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公开(公告)号：US20140278952A1
公开(公告)日：2014-09-18
申请号：US13844518
申请日：2013-03-15
Applicant: YAHOO! INC.
Inventor： Eyal Arasu Ramakrishnan , Eran Shir
IPC: G06Q30/02
CPC classification number: G06Q30/0251
Abstract: Briefly, embodiments disclosed herein may relate to online advertising and may relate, more particularly, pushing advertising content to user computing devices, for example.
Abstract translation: 简而言之，本文公开的实施例可以涉及在线广告，并且可以更具体地涉及将广告内容推送到用户计算设备。
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