公开(公告)号：US20170083936A1

公开(公告)日：2017-03-23

申请号：US15365232

申请日：2016-11-30

Applicant: Yahoo! Inc.

Inventor： Eyal Arasu Ramakrishnan ,  Rampradeep Dodda ,  Prabhakar Goyal

IPC: G06Q30/02 ,  H04L29/08 ,  G06F17/30 ,  G06F9/44 ,  G06F17/22

CPC classification number: G06Q30/0244 ,  G06F8/30 ,  G06F16/986 ,  G06F17/2247 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0277 ,  H04L29/06523 ,  H04L67/02

Abstract: A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.