摘要:
A method and a system are provided for optimizing sponsored search ad placement for online advertising. In one example, the system obtains advertiser bid amount information. The system obtains advertiser bid amount information. The bid amount information allows determination of amounts that advertisers will pay per user click on ads served in association with advertiser bids. The advertiser bid amounts are associated with advertising campaigns. The system obtains click-through-rate information associated with at least some of the ads. The system obtains budget information associated with the advertising campaign. The budget information specifies a maximum advertiser spending over a period of time in association with at least a portion of the advertising campaign. The system ranks a set of ads to be served based on the bid amount information, the click-through-rate information, and/or the budget information. The system optimizes ad placement of the set of ads by eliminating one or more keywords. The system then facilitates serving of the set of ads in accordance with at least one of the ranking of the set of ads and the optimizing of the ad placement.
摘要:
Disclosed are methods and apparatus for delivering online advertisements. For one of a plurality of users, a probability is obtained for each of a plurality of ads that the one of the plurality of users will click on the one of the plurality of ads. In addition, a lower bound is obtained for each of the plurality of ads. For each of the plurality of ads, a delta between the probability that the one of the plurality of users will click on the one of the plurality of ads and the lower bound for the one of the plurality of ads is determined. One of the plurality of ads to provide to the one of the plurality of users is selected based at least in part on the delta for each of the plurality of ads.
摘要:
Methods and systems are provided for ranking of sponsored search advertisements, and for auction pricing, based on revenue factors in addition to bid amounts and click through rates including budgets associated with advertising accounts, campaigns and portions thereof. Methods are provided in which linear programming or other techniques are used to optimize the search engine revenue, and the optimized solutions are used in ranking sponsored search advertisements based on factors including an advertiser bid amount associated with the advertisement, a historical, estimated or predicted click through rate associated with the advertisement, and a budget over a period of time, such as a daily budget, the budget including spend associated with the advertisement. Instead of one fixed position, the new ranking is a service distribution on multiple positions.
摘要:
Disclosed are methods and apparatus for analyzing campaigns in order to identify similar campaigns are disclosed. In one embodiment, an ad campaign associated with an advertiser is identified. Ad campaign information associated with ad campaigns previously booked by an online publisher is analyzed to identify one or more of the ad campaigns previously booked by the online publisher that are similar to the ad campaign. The ad campaign information for each of the ad campaigns identifies one or more products of the online publisher. The ad campaign information may be processed by applying natural language processing (NLP) to at least a portion of the ad campaign information associated with the ad campaigns previously booked by the online publisher. At least one of the products of the online publisher to recommend to the advertiser are ascertained from the ad campaign information for the one or more ad campaigns previously booked by the online publisher that are similar to the ad campaign.
摘要:
The present invention relates to a method based on the combination of UPnP and STUN for NAT traversal. The method of the present invention effectively takes the advantages of UPnP and STUN. In particularly, when UpnP fails to traverse NAT, STUN is applied to perform the NAT traversal for the second time, so that the efficiency of the successful traversal is effectively improved. For the symmetric NAT traversal, a Port-Adding Sample Estimation method based on NAT adding port mapping is provided for port estimation, to avoid the defects resulted from the third-party agent and the blindness of the speculation approach. And, where both of the communication peers in the P2P streaming media system are behind NAT, the method that the part of the ordinary outer peers with the sufficient bandwidth acts as the Auxiliary-Relay peers is provided to release the pressure of the relay server so that the bottle-neck of the communication is broken through.
摘要:
A system and method for efficiently performing memory intensive computations including a bidirectional synchronization mechanism for maintaining consistency of data on which computations will be performed. This can be used to solve various problems such as those in a business context. Synchronization occurs in a near-real-time fashion between data in a database and data stored in memory. The synchronization is accomplished by periodically scanning the database to see if any data has changed. If any data has changed, the changes are copied over to memory so that the data in memory is current. This update is accomplished without copying the entire database into memory each time data in the database changes.
摘要:
Methods and associated structures of forming an indium containing solder material directly on an active region of a copper IHS is enabled. A copper indium containing solder intermetallic is formed on the active region of the IHS. The solder intermetallic improves the solder-TIM integration process for microelectronic packaging applications.
摘要:
According to one embodiment, a polymer coating is disposed on a surface of a package substrate. The polymer coating comprises a material capable of inhibiting the flow of an underfill material into a keep-out zone (KOZ). In a further embodiment, a die is disposed on the substrate and a layer of the underfill material is disposed between the die and substrate, and the polymer coating inhibits the flow of the underfill into the KOZ. Other embodiments are described and may be claimed.
摘要:
A system and method for efficiently performing memory intensive computations including a bidirectional synchronization mechanism for maintaining consistency of data on which computations will be performed. This can be used to solve various problems such as those in a business context. Synchronization occurs in a near-real-time fashion between data in a database and data stored in memory. The synchronization is accomplished by periodically scanning the database to see if any data has changed. If any data has changed, the changes are copied over to memory so that the data in memory is current. This update is accomplished without copying the entire database into memory each time data in the database changes.
摘要:
A storage network structure comprises a primary distributed storage network (a cluster distributed storage network or a DHT (Distributed Hash Table)-based peer-to-peer storage network) and a Peterson graph-based storage network. The storage network structure provides different reliability classes for applications and combines the advantages of a peer-to-peer based distributed network storage with Peterson graph-based network storage, solve the problem of a large quantity of data migrating by utilizing the better media data migrating non-movable property from the Peterson graph-based network storage, and screen the single failure of the cluster storage structure and avoid performance degradation of peer-to-peer wide area storage by combining with the availability and robustness of Distributed Hash Table.