公开(公告)号：US11991406B2

公开(公告)日：2024-05-21

申请号：US17093727

申请日：2020-11-10

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/0201 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0273 ,  H04N7/16 ,  H04N7/173 ,  H04N21/234 ,  H04N21/239 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04H20/10 ,  H04H60/05 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

CPC classification number: H04N21/2668 ,  G06Q30/0206 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0273 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/2393 ,  H04N21/2547 ,  H04N21/44213 ,  H04N21/44224 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20200037016A1

公开(公告)日：2020-01-30

申请号：US16595137

申请日：2019-10-07

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20210058662A1

公开(公告)日：2021-02-25

申请号：US17093727

申请日：2020-11-10

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US10863224B2

公开(公告)日：2020-12-08

申请号：US16595137

申请日：2019-10-07

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/234 ,  H04N21/2547 ,  H04N21/442 ,  H04N21/475 ,  H04N21/81 ,  H04N21/84 ,  H04N7/16 ,  H04N21/239 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

公开(公告)号：US20170180771A1

公开(公告)日：2017-06-22

申请号：US15450836

申请日：2017-03-06

Applicant: Open Text SA ULC

Inventor： Thomas S. Gilley ,  Eric Hoffert ,  Rabih Nassar ,  Paul Soukup

IPC: H04N21/2668 ,  H04N21/2547 ,  G06Q30/02 ,  H04N21/81 ,  H04N21/239 ,  H04N21/234 ,  H04N21/442

CPC classification number: H04N21/2668 ,  G06Q30/0206 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0253 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0273 ,  H04H20/10 ,  H04H60/33 ,  H04H60/59 ,  H04H60/66 ,  H04N7/165 ,  H04N7/17318 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/2393 ,  H04N21/2547 ,  H04N21/44213 ,  H04N21/44222 ,  H04N21/4756 ,  H04N21/812 ,  H04N21/84

Abstract: An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.