Invention Grant
- Patent Title: Video content placement optimization based on behavior and content analysis
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Application No.: US16595137Application Date: 2019-10-07
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Publication No.: US10863224B2Publication Date: 2020-12-08
- Inventor: Thomas S. Gilley , Eric Hoffert , Rabih Nassar , Paul Soukup
- Applicant: Open Text SA ULC
- Applicant Address: CA Halifax
- Assignee: Open Text SA ULC
- Current Assignee: Open Text SA ULC
- Current Assignee Address: CA Halifax
- Agency: Sprinkle IP Law Group
- Main IPC: H04N21/2668
- IPC: H04N21/2668 ; G06Q30/02 ; H04N7/173 ; H04N21/234 ; H04N21/2547 ; H04N21/442 ; H04N21/475 ; H04N21/81 ; H04N21/84 ; H04N7/16 ; H04N21/239 ; H04H20/10 ; H04H60/33 ; H04H60/59 ; H04H60/66
Abstract:
An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.
Public/Granted literature
- US20200037016A1 VIDEO CONTENT PLACEMENT OPTIMIZATION BASED ON BEHAVIOR AND CONTENT ANALYSIS Public/Granted day:2020-01-30
Information query
IPC分类:
