公开(公告)号：US09961037B2

公开(公告)日：2018-05-01

申请号：US14643917

申请日：2015-03-10

Applicant: ORACLE INTERNATIONAL CORPORATION

Inventor： Wenhua Li ,  Vivek Nama ,  Yizhou Jiang ,  Vivek S. Shah ,  Natalie You ,  Eran Cedar ,  Quan Yuan ,  Muhan Zou ,  Tuo Shi

IPC: H04L12/58

CPC classification number: H04L51/32 ,  H04L51/066

Abstract: The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for bi-directional social media broker services that connect multiple social media sites using a common management framework. The claimed embodiments address the problem of efficiently scaling and managing bidirectional interaction with multiple social media publishing channels. More specifically, the claimed embodiments are directed to approaches for a computing platform having multiple message broker modules that enable bi-directional communication of messages between a common resource manager and a plurality of social media sites. The message broker modules can receive messages in a unified message format from the common resource manager, queue the messages for asynchronous processing, translate the messages from the unified message format to a site-specific format, and deliver the translated messages to multiple social media sites.

公开(公告)号：US10680994B2

公开(公告)日：2020-06-09

申请号：US15954798

申请日：2018-04-17

Applicant: Oracle International Corporation

Inventor： Wenhua Li ,  Vivek Nama ,  Yizhou Jiang ,  Vivek S. Shah ,  Natalie You ,  Eran Cedar ,  Quan Yuan ,  Muhan Zou ,  Tuo Shi

IPC: H04L12/58

Abstract: The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for bi-directional social media broker services that connect multiple social media sites using a common management framework. The claimed embodiments address the problem of efficiently scaling and managing bidirectional interaction with multiple social media publishing channels. More specifically, the claimed embodiments are directed to approaches for a computing platform having multiple message broker modules that enable bi-directional communication of messages between a common resource manager and a plurality of social media sites. The message broker modules can receive messages in a unified message format from the common resource manager, queue the messages for asynchronous processing, translate the messages from the unified message format to a site-specific format, and deliver the translated messages to multiple social media sites.

公开(公告)号：US20200027128A1

公开(公告)日：2020-01-23

申请号：US16584728

申请日：2019-09-26

Applicant: Oracle International Corporation

Inventor： Michael J. Strutton ,  Steven Keith Woods ,  Chad Estes ,  Kimberly Ann Wolfe ,  Donald Chun Wing Ho ,  Yizhou Jiang ,  Natalie You ,  Wenhua Li

IPC: G06Q30/02

Abstract: A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

公开(公告)号：US11704696B2

公开(公告)日：2023-07-18

申请号：US16584728

申请日：2019-09-26

Applicant: Oracle International Corporation

Inventor： Michael J. Strutton ,  Steven Keith Woods ,  Chad Estes ,  Kimberly Ann Wolfe ,  Donald Chun Wing Ho ,  Yizhou Jiang ,  Natalie You ,  Wenhua Li

IPC: G06Q30/0251

CPC classification number: G06Q30/0261 ,  G06Q30/0267

Abstract: A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

公开(公告)号：US11093979B2

公开(公告)日：2021-08-17

申请号：US16239057

申请日：2019-01-03

Applicant: Oracle International Corporation

Inventor： Michael J. Strutton ,  John B. Nolt ,  Chad Estes ,  Kimberly Ann Wolfe ,  Yizhou Jiang ,  Natalie You ,  Wenhua Li ,  Tara U. Roberts

IPC: G06Q30/02 ,  G06N20/00 ,  G06Q50/00 ,  G06K9/62 ,  H04L12/58 ,  G06K9/66

Abstract: Techniques for using machine learning to configure social media campaigns are disclosed. A social relationship management (SRM) service performs supervised machine learning to generate a learned model, at least by: generating feature vectors based on training data including campaign configuration data and one or more campaign success metrics; and performing pattern recognition on the feature vectors to determine one or more preferred campaign configurations. The SRM service publishes messages to one or more social media platforms and receives user interaction data associated with users' interactions with the messages. The SRM service performs unsupervised machine learning to update the learned model based at least in part on the user interaction data. The SRM service receives a request to configure a social media campaign, applies data associated with the request to the learned model to determine a preferred campaign configuration, and configures the social media campaign based on the preferred campaign configuration.

公开(公告)号：US11075875B2

公开(公告)日：2021-07-27

申请号：US16896024

申请日：2020-06-08

Applicant: Oracle International Corporation

Inventor： Wenhua Li ,  Vivek Nama ,  Yizhou Jiang ,  Vivek S. Shah ,  Natalie You ,  Eran Cedar ,  Quan Yuan ,  Muhan Zou ,  Tuo Shi

IPC: H04L12/58

Abstract: The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for bi-directional social media broker services that connect multiple social media sites using a common management framework. The claimed embodiments address the problem of efficiently scaling and managing bidirectional interaction with multiple social media publishing channels. More specifically, the claimed embodiments are directed to approaches for a computing platform having multiple message broker modules that enable bi-directional communication of messages between a common resource manager and a plurality of social media sites. The message broker modules can receive messages in a unified message format from the common resource manager, queue the messages for asynchronous processing, translate the messages from the unified message format to a site-specific format, and deliver the translated messages to multiple social media sites.

公开(公告)号：US20200304453A1

公开(公告)日：2020-09-24

申请号：US16896024

申请日：2020-06-08

Applicant: Oracle International Corporation

Inventor： Wenhua Li ,  Vivek Nama ,  Yizhou Jiang ,  Vivek S. Shah ,  Natalie You ,  Eran Cedar ,  Quan Yuan ,  Muhan Zou ,  Tuo Shi

IPC: H04L12/58

Abstract: The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for bi-directional social media broker services that connect multiple social media sites using a common management framework. The claimed embodiments address the problem of efficiently scaling and managing bidirectional interaction with multiple social media publishing channels. More specifically, the claimed embodiments are directed to approaches for a computing platform having multiple message broker modules that enable bi-directional communication of messages between a common resource manager and a plurality of social media sites. The message broker modules can receive messages in a unified message format from the common resource manager, queue the messages for asynchronous processing, translate the messages from the unified message format to a site-specific format, and deliver the translated messages to multiple social media sites.

公开(公告)号：US20190190878A1

公开(公告)日：2019-06-20

申请号：US15954798

申请日：2018-04-17

Applicant: Oracle International Corporation

Inventor： Wenhua Li ,  Vivek Nama ,  Yizhou Jiang ,  Vivek S. Shah ,  Natalie You ,  Eran Cedar ,  Quan Yuan ,  Muhan Zou ,  Tuo Shi

IPC: H04L12/58

CPC classification number: H04L51/32 ,  H04L51/066

Abstract: The present disclosure provides a detailed description of techniques used in systems, methods, and in computer program products for bi-directional social media broker services that connect multiple social media sites using a common management framework. The claimed embodiments address the problem of efficiently scaling and managing bidirectional interaction with multiple social media publishing channels. More specifically, the claimed embodiments are directed to approaches for a computing platform having multiple message broker modules that enable bi-directional communication of messages between a common resource manager and a plurality of social media sites. The message broker modules can receive messages in a unified message format from the common resource manager, queue the messages for asynchronous processing, translate the messages from the unified message format to a site-specific format, and deliver the translated messages to multiple social media sites.