公开(公告)号：US20200027128A1

公开(公告)日：2020-01-23

申请号：US16584728

申请日：2019-09-26

Applicant: Oracle International Corporation

Inventor： Michael J. Strutton ,  Steven Keith Woods ,  Chad Estes ,  Kimberly Ann Wolfe ,  Donald Chun Wing Ho ,  Yizhou Jiang ,  Natalie You ,  Wenhua Li

IPC: G06Q30/02

Abstract: A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

公开(公告)号：US11704696B2

公开(公告)日：2023-07-18

申请号：US16584728

申请日：2019-09-26

Applicant: Oracle International Corporation

Inventor： Michael J. Strutton ,  Steven Keith Woods ,  Chad Estes ,  Kimberly Ann Wolfe ,  Donald Chun Wing Ho ,  Yizhou Jiang ,  Natalie You ,  Wenhua Li

IPC: G06Q30/0251

CPC classification number: G06Q30/0261 ,  G06Q30/0267

Abstract: A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.