公开(公告)号：US20180075474A1

公开(公告)日：2018-03-15

申请号：US14066113

申请日：2013-10-29

Applicant: Google Inc.

Inventor： Amund Tveit ,  Harald Tveit Alvestrand ,  Sverre Sundsdal

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0242

Abstract: A marketplace (or aftermarket) for advertisements or ad combinations is established. A first on-line advertisement is identified in which a performance of the first advertisement during a past ad campaign is above a threshold. A second on-line advertisement is identified based on a matching criterion between the first and second advertisements, in which a performance of the second advertisement during a past ad campaign is lower than the first advertisement. The first advertisement or a representation of the first advertisement and performance data of the first advertisement are provided to a sponsor of the second advertisement.

公开(公告)号：US20170213252A1

公开(公告)日：2017-07-27

申请号：US15431000

申请日：2017-02-13

Applicant: Google Inc.

Inventor： Terrence Rohan ,  Tomasz J. Tunguz-Zawislak ,  Jeremiah Harmsen ,  Sverre Sundsdal ,  Thomas M. Annau ,  Megan Nance ,  Mayur Dhondu Datar ,  Julie Tung ,  Bahman Rabii ,  Jason C. Miller ,  Michael Hochberg ,  Andres S. Perez-Bergquist

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/01

Abstract: The subject matter of this document generally relates to reducing noise in aggregated data using frequency analysis. In some implementations, a system for reducing data noise using frequency analysis includes a data storage device that stores content and a network association processor in data communication with the data storage device. The network association processor aggregates, for a given group, content of one or more additional groups that each have overlapping members with the given group. The network association processor reduces noise in the aggregated content of the one or more additional groups using frequency analysis by determining, for each portion of content in the aggregated content, a frequency of occurrence of the portion of content within the aggregated content and filtering, from the aggregated content, each portion of content that has a frequency of occurrence that is less than a threshold.