公开(公告)号：US20180075474A1

公开(公告)日：2018-03-15

申请号：US14066113

申请日：2013-10-29

Applicant: Google Inc.

Inventor： Amund Tveit ,  Harald Tveit Alvestrand ,  Sverre Sundsdal

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0242

Abstract: A marketplace (or aftermarket) for advertisements or ad combinations is established. A first on-line advertisement is identified in which a performance of the first advertisement during a past ad campaign is above a threshold. A second on-line advertisement is identified based on a matching criterion between the first and second advertisements, in which a performance of the second advertisement during a past ad campaign is lower than the first advertisement. The first advertisement or a representation of the first advertisement and performance data of the first advertisement are provided to a sponsor of the second advertisement.