公开(公告)号：US20150161165A1

公开(公告)日：2015-06-11

申请号：US14048746

申请日：2013-10-08

Applicant: Google Inc.

Inventor： Amund Tveit

IPC: G06F17/30

CPC classification number: G06F16/29 ,  G06F16/00 ,  G06F16/2477 ,  G06Q10/00

Abstract: A temporal layer containing personalization markers (e.g., placemarks) created by a user at a given time (or time period), can be combined with map imagery, allowing the user (or other users) to show only the personalization markers contained in the temporal layer. Temporal layers can be of arbitrary temporal or geographical size, fully or partially overlapping in time or space, split into smaller temporal layers, logically aligned or combined and/or continuous or non-continuous in time or space. Temporal layers can be stored in a repository where they can be searched and used by others. Temporal layers can be associated with search services (e.g., news search) or search histories (e.g., automatic temporal layers based on search history). A user's personal profile can be compared with other users' personal profiles and the results of the comparison can be used to recommend temporal layers. Advertisements can be associated with temporal layers.

Abstract translation: 包含在给定时间（或时间段）上由用户创建的个性化标记（例如，地标）的时间层可以与地图图像组合，允许用户（或其他用户）仅显示包含在时间中的个性化标记 层。 时间层可以是任意的时间或地理尺寸，在时间或空间上完全或部分重叠，分裂成更小的时间层，在时间或空间上逻辑对齐或组合和/或连续或不连续。 时间层可以存储在存储库中，可以被其他人搜索和使用。 时间层可以与搜索服务（例如，新闻搜索）或搜索历史（例如，基于搜索历史的自动时间层）相关联。 可以将用户的个人资料与其他用户的个人资料进行比较，比较结果可用于推荐时间层。 广告可以与时间层相关联。

公开(公告)号：US20180075474A1

公开(公告)日：2018-03-15

申请号：US14066113

申请日：2013-10-29

Applicant: Google Inc.

Inventor： Amund Tveit ,  Harald Tveit Alvestrand ,  Sverre Sundsdal

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0242

Abstract: A marketplace (or aftermarket) for advertisements or ad combinations is established. A first on-line advertisement is identified in which a performance of the first advertisement during a past ad campaign is above a threshold. A second on-line advertisement is identified based on a matching criterion between the first and second advertisements, in which a performance of the second advertisement during a past ad campaign is lower than the first advertisement. The first advertisement or a representation of the first advertisement and performance data of the first advertisement are provided to a sponsor of the second advertisement.