公开(公告)号：US20180018155A1

公开(公告)日：2018-01-18

申请号：US15642994

申请日：2017-07-06

Applicant: Google Inc.

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-Ie Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F9/445

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US20180246966A1

公开(公告)日：2018-08-30

申请号：US15444279

申请日：2017-02-27

Applicant: Google Inc.

Inventor： Bin Liu ,  Aranyak Mehta ,  Xi Tan ,  Christopher K. Harris ,  Samuel Sze Ming Ieong ,  Gabriel Florin Constantin

IPC: G06F17/30 ,  G06N99/00

Abstract: Methods, systems, apparatus, including computer programs encoded on a computer storage medium, for determining whether to execute a query based on a predicted computerized rendering period The method may include actions of receiving a query, determining a set of one or more features based on the query, generating a query vector, providing the query vector to a machine learning model, receiving first data, based on the output of the machine learning model, that is indicative of whether the computerized rendering period associated with the query is likely to satisfy the predetermined threshold, determining based on the first data that the computerized rendering period available for displaying a set of one or more candidate content items that are responsive to the query is not likely to satisfy the predetermined threshold, and determining to not use a search engine to execute the received query.

公开(公告)号：US20180103093A1

公开(公告)日：2018-04-12

申请号：US15290940

申请日：2016-10-11

Applicant: Google Inc.

Inventor： Chenyu Zhao ,  Di Wang ,  Samuel Sze Ming Ieong ,  Christopher K. Harris

IPC: H04L29/08 ,  G06F17/30

CPC classification number: H04L67/1095 ,  G06F17/30864 ,  G06F17/30867 ,  G06Q30/0249 ,  G06Q30/0277 ,  H04L67/1097 ,  H04L67/20 ,  H04L67/322

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial maximum selection value for distribution over each different online channel. An observed distribution amount required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed distribution amount received through the feedback loop, a realized distribution amount is determined for the multiple different distributions across the multiple different online channels. The maximum selection value is adjusted based on a difference between the realized distribution amount and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted maximum selection value.