公开(公告)号：US09892430B1

公开(公告)日：2018-02-13

申请号：US14462036

申请日：2014-08-18

Applicant: Google Inc.

Inventor： Aranyak Mehta ,  Omkar Muralidharan ,  Bartholomew Furrow ,  Christopher Davis Monkman

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0275 ,  G06F17/30867

Abstract: According to at least one aspect, a method for providing content items augmented with format elements includes receiving a request for a content item and generating a plurality of augmented content items based on a plurality of original content items and a plurality of format elements. In a first stage a first content item associated with a first original content item is selected based on normalized auction scores of the content items. In a second stage, a set of content items associated with the first original content item is identified. Selection scores for the content items in the identified set are computed based on respective normalization parameters. A second content item is selected from the identified set based on the selection scores and a bid amount. The second content item is then provided for display to a user.

公开(公告)号：US20160267535A1

公开(公告)日：2016-09-15

申请号：US15066826

申请日：2016-03-10

Applicant: Google Inc.

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A search system server routes a given query to devices that create a response to the query. For query processing, a mixer server determines a sequence in which various servers are called, formats requests, and aggregates data obtained from the various servers. A query reviser creates various different queries that differ from, but are based on, the given query and prior queries submitted by a same user that submitted the given query or location information associated with the user. Portions of content are incorporated into the search results page including content selected based on the given query and based on the various different queries. A visual representation of the various portions of content within the search results page is generated. A display of a client device that submitted the given query is updated to present the search results page including the visual representation of the various portions of content.

Abstract translation: 搜索系统服务器将给定的查询路由到为查询创建响应的设备。 对于查询处理，混合器服务器确定调用各种服务器的顺序，格式化请求，并聚合从各种服务器获得的数据。 查询修订器创建不同于但基于由提交给给定查询或与用户相关联的位置信息的同一用户提交的给定查询和先前查询的各种不同查询。 内容的一部分被并入到搜索结果页面中，包括基于给定查询选择的内容并且基于各种不同的查询。 生成搜索结果页内各种内容部分的视觉表示。 提交给定查询的客户端设备的显示被更新以呈现包括内容的各个部分的视觉表示的搜索结果页面。

公开(公告)号：US20160027100A1

公开(公告)日：2016-01-28

申请号：US14337986

申请日：2014-07-22

Applicant: Google Inc.

Inventor： Christopher Davis Monkman ,  Aranyak Mehta ,  Omkar Muralidharan ,  Christopher M. Roat ,  Bartholomew Furrow ,  Edward A. Baltz

IPC: G06Q30/08

CPC classification number: G06Q30/08 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分发内容项。 一方面，一种方法包括识别符合内容项目请求而被提供并与出价相关联的内容项目。 确定所识别的内容项目包括两个或更多个不同的交互式元素，每个互动元素引起响应于与不同交互元素的用户交互而启动的不同动作。 基于出价的功能，针对每个不同的交互的出价修饰符以及将调用每个交互的概率来确定内容项的拍卖分数。 选择内容项目以根据拍卖分数提供。 输出用于在用户设备处呈现所选内容项的数据。

公开(公告)号：US20150262186A1

公开(公告)日：2015-09-17

申请号：US14204348

申请日：2014-03-11

Applicant: Google Inc.

Inventor： Anand Murugappan ,  Aranyak Mehta

IPC: G06Q30/00

CPC classification number: G06Q30/00

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request for content for publication is received. Content items are identified responsive to the request, including identifying groups of content items. An auction is conducted to identify content to provide, including identifying at least first and second groups of content items. A price to charge sponsors associated with each content item in each group is determined. For each content item in a group, a first bounding price is determined that is a second price auction value, a second bounding price is determined reflecting a value to be maintained for the content item to keep the respective group in a same position in a group ranking, and a final price is determined equal to the greater of the first and second bounding prices. A sponsor is charged the determined final price.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 收到发布内容的请求。 响应于该请求识别内容项目，包括识别内容项目组。 进行拍卖以识别要提供的内容，包括识别至少第一组和第二组内容项。 确定与每个组中的每个内容项目相关联的赞助商的价格。 对于组中的每个内容项目，确定作为第二价格拍卖价值的第一边界价格，确定第二边界价格反映要维持的内容项目的值以将相应组保持在组中的相同位置 排名，最终价格确定等于第一和第二边界价格中较大者。 赞助商按确定的最终价格收费。

公开(公告)号：US20180219782A1

公开(公告)日：2018-08-02

申请号：US15439213

申请日：2017-02-22

Applicant: Google Inc.

Inventor： Aranyak Mehta ,  Xi Tan ,  Christopher Harris ,  Samuel Ieong ,  Gabriel Constantin

IPC: H04L12/803 ,  G06F9/50

CPC classification number: H04L47/125 ,  G06Q30/02 ,  G06Q30/0241 ,  H04L67/02

Abstract: Systems and methods of a balancing data requests over a computer network are provided. The system can receive a request for content to be rendered in a content slot on a computing device. The content slot can be coded with a default timer value. The system can execute a real-time content selection process to identify content items that each have a magnitude. The system can determine a timer value based on the magnitudes, and transmit the timer value to the computing device to override the default timer value to cause the computing device to replace a first content item rendered in the content slot upon expiration of the timer.

公开(公告)号：US20180176081A1

公开(公告)日：2018-06-21

申请号：US15382231

申请日：2016-12-16

Applicant: Google Inc.

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: H04L12/24

CPC classification number: H04L41/0823 ,  G06Q30/02 ,  G06Q30/0273 ,  H04N1/00204

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US09208260B1

公开(公告)日：2015-12-08

申请号：US14154056

申请日：2014-01-13

Applicant: Google Inc.

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06F17/30

CPC classification number: G06F17/30973 ,  G06F17/30864 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting a first additional query and a second diverse additional query, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and associated additional query to be displayed at a client device along with search results associated with the initial query.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于增强选择相关和多样化的广告。 一方面，一种方法包括接收初始查询，选择与初始查询相关的一个或多个附加查询，包括选择第一附加查询和第二多样化附加查询，识别每个附加查询的一个或多个内容项， 形成内容块的一个或多个内容项，以及提供要在客户机设备上显示的内容块和相关联的附加查询以及与初始查询相关联的搜索结果。

公开(公告)号：US10454832B2

公开(公告)日：2019-10-22

申请号：US15439213

申请日：2017-02-22

Applicant: Google Inc.

Inventor： Aranyak Mehta ,  Xi Tan ,  Christopher Harris ,  Samuel Ieong ,  Gabriel Constantin

IPC: H04L12/803 ,  G06F9/50 ,  G06Q30/02 ,  H04L29/08

Abstract: Systems and methods of a balancing data requests over a computer network are provided. The system can receive a request for content to be rendered in a content slot on a computing device. The content slot can be coded with a default timer value. The system can execute a real-time content selection process to identify content items that each have a magnitude. The system can determine a timer value based on the magnitudes, and transmit the timer value to the computing device to override the default timer value to cause the computing device to replace a first content item rendered in the content slot upon expiration of the timer.

公开(公告)号：US20180246966A1

公开(公告)日：2018-08-30

申请号：US15444279

申请日：2017-02-27

Applicant: Google Inc.

Inventor： Bin Liu ,  Aranyak Mehta ,  Xi Tan ,  Christopher K. Harris ,  Samuel Sze Ming Ieong ,  Gabriel Florin Constantin

IPC: G06F17/30 ,  G06N99/00

Abstract: Methods, systems, apparatus, including computer programs encoded on a computer storage medium, for determining whether to execute a query based on a predicted computerized rendering period The method may include actions of receiving a query, determining a set of one or more features based on the query, generating a query vector, providing the query vector to a machine learning model, receiving first data, based on the output of the machine learning model, that is indicative of whether the computerized rendering period associated with the query is likely to satisfy the predetermined threshold, determining based on the first data that the computerized rendering period available for displaying a set of one or more candidate content items that are responsive to the query is not likely to satisfy the predetermined threshold, and determining to not use a search engine to execute the received query.