公开(公告)号：US20160267535A1

公开(公告)日：2016-09-15

申请号：US15066826

申请日：2016-03-10

Applicant: Google Inc.

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A search system server routes a given query to devices that create a response to the query. For query processing, a mixer server determines a sequence in which various servers are called, formats requests, and aggregates data obtained from the various servers. A query reviser creates various different queries that differ from, but are based on, the given query and prior queries submitted by a same user that submitted the given query or location information associated with the user. Portions of content are incorporated into the search results page including content selected based on the given query and based on the various different queries. A visual representation of the various portions of content within the search results page is generated. A display of a client device that submitted the given query is updated to present the search results page including the visual representation of the various portions of content.

Abstract translation: 搜索系统服务器将给定的查询路由到为查询创建响应的设备。 对于查询处理，混合器服务器确定调用各种服务器的顺序，格式化请求，并聚合从各种服务器获得的数据。 查询修订器创建不同于但基于由提交给给定查询或与用户相关联的位置信息的同一用户提交的给定查询和先前查询的各种不同查询。 内容的一部分被并入到搜索结果页面中，包括基于给定查询选择的内容并且基于各种不同的查询。 生成搜索结果页内各种内容部分的视觉表示。 提交给定查询的客户端设备的显示被更新以呈现包括内容的各个部分的视觉表示的搜索结果页面。

公开(公告)号：US09208260B1

公开(公告)日：2015-12-08

申请号：US14154056

申请日：2014-01-13

Applicant: Google Inc.

Inventor： Rajat Bhattacharjee ,  Aranyak Mehta ,  Benyu Zhang ,  Vivek Raghunathan

IPC: G06F17/30

CPC classification number: G06F17/30973 ,  G06F17/30864 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting a first additional query and a second diverse additional query, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and associated additional query to be displayed at a client device along with search results associated with the initial query.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于增强选择相关和多样化的广告。 一方面，一种方法包括接收初始查询，选择与初始查询相关的一个或多个附加查询，包括选择第一附加查询和第二多样化附加查询，识别每个附加查询的一个或多个内容项， 形成内容块的一个或多个内容项，以及提供要在客户机设备上显示的内容块和相关联的附加查询以及与初始查询相关联的搜索结果。