公开(公告)号：US20140214540A1

公开(公告)日：2014-07-31

申请号：US14176845

申请日：2014-02-10

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一方面，一种方法包括接收对要提供有搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 这被包括在重定向内容项目的重定向集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。

公开(公告)号：US20170004210A1

公开(公告)日：2017-01-05

申请号：US15174055

申请日：2016-06-06

Applicant: Google Inc.

Inventor： Ashish Agarwal ,  Arash Baratloo ,  Nicholas Chamandy ,  Qicheng Ma ,  Vivek Raghunathan ,  Chiu Wah Kelvin So ,  Alice S. Tull

IPC: G06F17/30 ,  G06F3/0482 ,  G06F17/27

CPC classification number: G06F17/30864 ,  G06F3/0482 ,  G06F17/2247 ,  G06F17/276 ,  G06F17/3064

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. An example method includes receiving user input in a control, for example, one associated with a search engine. The user input includes a series of input characters that when completed would form a completed user request. The method further includes, while receiving the user input, evaluating the characters to identify completions for the completed request. The method further includes identifying, by one or more processors, a content item associated with the one or more completions and identifying display data associated with the content item for transmission to the user along with one or more completions in response to receiving the user input.

Abstract translation: 提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置。 示例性方法包括在控制中接收用户输入，例如与搜索引擎相关联的输入。 用户输入包括一系列输入字符，当完成时将形成完整的用户请求。 该方法还包括在接收用户输入的同时评估字符以识别完成的请求的完成。 所述方法还包括由一个或多个处理器识别与所述一个或多个完成相关联的内容项目，并且响应于接收到所述用户输入，识别与所述内容项目相关联的显示数据以便一起发送给所述用户以及一个或多个完成。

公开(公告)号：US09530153B2

公开(公告)日：2016-12-27

申请号：US14870725

申请日：2015-09-30

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一种方法可以包括接收对要提供的搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 包含在重定向内容项的重定位集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。

公开(公告)号：US20140201181A1

公开(公告)日：2014-07-17

申请号：US14215202

申请日：2014-03-17

Applicant: Google Inc.

Inventor： Ashish Agarwal ,  Arash Baratloo ,  Nicholas Chamandy ,  Qicheng Ma ,  Vivek Raghunathan ,  Chiu Wah Kelvin So ,  Alice S. Tull

IPC: G06F17/30 ,  G06F17/22

CPC classification number: G06F17/30864 ,  G06F3/0482 ,  G06F17/2247 ,  G06F17/276 ,  G06F17/3064

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. An example method includes receiving user input in a control, for example, one associated with a search engine. The user input includes a series of input characters that when completed would form a completed user request. The method further includes, while receiving the user input, evaluating the characters to identify completions for the completed request. The method further includes identifying, by one or more processors, a content item associated with the one or more completions and identifying display data associated with the content item for transmission to the user along with one or more completions in response to receiving the user input.

Abstract translation: 提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置。 示例性方法包括在控制中接收用户输入，例如与搜索引擎相关联的输入。 用户输入包括一系列输入字符，当完成时将形成完整的用户请求。 该方法还包括在接收用户输入的同时评估字符以识别完成的请求的完成。 所述方法还包括由一个或多个处理器识别与所述一个或多个完成相关联的内容项目，并且响应于接收到所述用户输入，识别与所述内容项目相关联的显示数据以便一起发送给所述用户以及一个或多个完成。

公开(公告)号：US20180068348A1

公开(公告)日：2018-03-08

申请号：US15361668

申请日：2016-11-28

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

公开(公告)号：US10102545B2

公开(公告)日：2018-10-16

申请号：US15361668

申请日：2016-11-28

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06F17/30 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

公开(公告)号：US20180232371A1

公开(公告)日：2018-08-16

申请号：US15590861

申请日：2017-05-09

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen ,  Gaurav Bhaya ,  Robert Stets

IPC: G06F17/30

CPC classification number: G06F16/48 ,  G06F16/433

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

公开(公告)号：US09361381B2

公开(公告)日：2016-06-07

申请号：US14215202

申请日：2014-03-17

Applicant: Google Inc.

Inventor： Ashish Agarwal ,  Arash Baratloo ,  Nicholas Chamandy ,  Qicheng Ma ,  Vivek Raghunathan ,  Chiu Wah Kelvin So ,  Alice S. Tull

IPC: G06F17/30 ,  G06F17/22 ,  G06F17/27

CPC classification number: G06F17/30864 ,  G06F3/0482 ,  G06F17/2247 ,  G06F17/276 ,  G06F17/3064

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. An example method includes receiving user input in a control, for example, one associated with a search engine. The user input includes a series of input characters that when completed would form a completed user request. The method further includes, while receiving the user input, evaluating the characters to identify completions for the completed request. The method further includes identifying, by one or more processors, a content item associated with the one or more completions and identifying display data associated with the content item for transmission to the user along with one or more completions in response to receiving the user input.

Abstract translation: 提供了包括在计算机存储介质上编码的计算机程序的方法，系统和装置。 示例性方法包括在控制中接收用户输入，例如与搜索引擎相关联的输入。 用户输入包括一系列输入字符，当完成时将形成完整的用户请求。 该方法还包括在接收用户输入的同时评估字符以识别完成的请求的完成。 所述方法还包括由一个或多个处理器识别与所述一个或多个完成相关联的内容项目，并且响应于接收到所述用户输入，识别与所述内容项目相关联的显示数据以便一起发送给所述用户以及一个或多个完成。

公开(公告)号：US20160019589A1

公开(公告)日：2016-01-21

申请号：US14870725

申请日：2015-09-30

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. SCHONBERG ,  Chiu Wah Kelvin So ,  Jianfeng SHEN

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一种方法可以包括接收对要提供的搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 包含在重定向内容项的重定位集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。

公开(公告)号：US09177329B2

公开(公告)日：2015-11-03

申请号：US14176845

申请日：2014-02-10

Applicant: Google Inc.

Inventor： Wei-Hsin Lee ,  Jacob D. Schonberg ,  Chiu Wah Kelvin So ,  Jianfeng Shen

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30554 ,  G06F17/30867 ,  G06F17/3089 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于在搜索环境中重新定位内容。 一方面，一种方法包括接收对要提供有搜索结果页面的内容项目的请求，并且确定一个或多个重定向内容项目有资格与搜索结果页面呈现。 每个重定向内容项目是基于以下内容可以与搜索结果页面呈现的内容项目：（1）匹配重定向内容项目的定位关键字的搜索查询，以及（2）与重定向标识符匹配的用户标识符 这被包括在重定向内容项目的重定向集中。 至少部分地基于与重定向内容项目相关联的出价以及指定响应内容项目的数据来选择要与搜索结果页面呈现的响应内容项目。