公开(公告)号：US09147203B1

公开(公告)日：2015-09-29

申请号：US14589426

申请日：2015-01-05

Applicant: Google Inc.

Inventor： Cedric Dupont ,  Andrew Lookingbill

IPC: G01C21/00 ,  G06Q30/02 ,  H04W4/04 ,  G06Q30/06

CPC classification number: G06Q30/0261 ,  G01C21/206 ,  G06Q10/047 ,  G06Q30/0207 ,  G06Q30/0251 ,  G06Q30/0259 ,  G06Q30/0267 ,  G06Q30/0273 ,  G06Q30/0639 ,  H04W4/04

Abstract: The present technology proposes techniques for managing indoor geolocation conversions based on a user's intent in an indoor location. An advertiser may determine the intent of a user of a mobile device and transmit advertisements to the mobile device related to the determined intent. The intent may be determined based on events that include a location of the mobile device, network browsing history, and a transaction made using the mobile device. The advertisement may provide the user with directions to an item based on location information from the mobile device. The advertisements may also load balance geolocation conversions in order to manage a number of users at a particular location.

公开(公告)号：US10404814B1

公开(公告)日：2019-09-03

申请号：US15366360

申请日：2016-12-01

Applicant: Google Inc.

Inventor： Igor Saprykin ,  Nicholas Tan ,  Pranav Kantawala ,  Ying Wang ,  Piyush Prahladka ,  Cedric Dupont ,  Ankur Lahoti ,  Nandita Prabhu

IPC: H04L29/08 ,  H04L29/06 ,  G06F16/951 ,  G06F16/22 ,  G06Q30/02

Abstract: Systems and methods for providing third-party content can include a data processing system receiving a first content selection parameter and a plurality of second content selection parameters to manage serving of content items of a third-party content provider. The data processing system can store the first content selection parameter and a plurality of second content selection parameters in a memory bank. Upon receiving a request for third-party content, the data processing system can retrieve the first content selection parameter and the plurality of second content selection parameters from the memory bank, and determine a parameter among the first content selection parameter and the plurality of second content selection parameters. The data processing system can select a content item from a plurality of content items of the third-party content provider based on the determined parameter, and provide the selected content item for presentation on a client device.

公开(公告)号：US20150051975A1

公开(公告)日：2015-02-19

申请号：US13734518

申请日：2013-01-04

Applicant: Google Inc.

Inventor： Mohammed Waleed Kadous ,  Russell Heywood ,  Cedric Dupont ,  Isaac Richard Taylor

IPC: G06Q30/02

CPC classification number: G06Q30/0261

Abstract: Aspects of the present disclosure relate generally to using position information to provide advertisements. More specifically, wireless network access point data may be used to identify the position of a mobile device in an indoor space, which, in turn, may be used to identify products within the vicinity of the identified position. Based on the identified products, a server may send advertisements of the same or related products available at other locations to the mobile device.

Abstract translation: 本公开的方面一般涉及使用位置信息来提供广告。 更具体地，可以使用无线网络接入点数据来识别在室内空间中的移动设备的位置，而室内空间又可以用于识别所识别位置附近的产品。 基于所识别的产品，服务器可以将在其他位置可用的相同或相关产品的广告发送到移动设备。

公开(公告)号：US08954276B1

公开(公告)日：2015-02-10

申请号：US14445582

申请日：2014-07-29

Applicant: Google Inc.

Inventor： Cedric Dupont ,  Andrew Lookingbill

IPC: G01C21/00 ,  G06Q30/02 ,  H04W4/04

CPC classification number: G06Q30/0261 ,  G01C21/206 ,  G06Q10/047 ,  G06Q30/0207 ,  G06Q30/0251 ,  G06Q30/0259 ,  G06Q30/0267 ,  G06Q30/0273 ,  G06Q30/0639 ,  H04W4/04

Abstract: The present technology proposes techniques for managing indoor geolocation conversions based on a user's intent in an indoor location. An advertiser may determine the intent of a user of a mobile device and transmit advertisements to the mobile device related to the determined intent. The intent may be determined based on events that include a location of the mobile device, network browsing history, and a transaction made using the mobile device. The advertisement may provide the user with directions to an item based on location information from the mobile device. The advertisements may also load balance geolocation conversions in order to manage a number of users at a particular location.

Abstract translation: 本技术提出了基于用户在室内位置的意图来管理室内地理位置转换的技术。 广告商可以确定移动设备的用户的意图，并将与所确定的意图相关的广告传送到移动设备。 该意图可以基于包括移动设备的位置，网络浏览历史以及使用移动设备进行的交易的事件来确定。 广告可以基于来自移动设备的位置信息向用户提供对项目的指示。 广告还可以负载平衡地理位置转换，以便管理特定位置的多个用户。