公开(公告)号：US10404814B1

公开(公告)日：2019-09-03

申请号：US15366360

申请日：2016-12-01

Applicant: Google Inc.

Inventor： Igor Saprykin ,  Nicholas Tan ,  Pranav Kantawala ,  Ying Wang ,  Piyush Prahladka ,  Cedric Dupont ,  Ankur Lahoti ,  Nandita Prabhu

IPC: H04L29/08 ,  H04L29/06 ,  G06F16/951 ,  G06F16/22 ,  G06Q30/02

Abstract: Systems and methods for providing third-party content can include a data processing system receiving a first content selection parameter and a plurality of second content selection parameters to manage serving of content items of a third-party content provider. The data processing system can store the first content selection parameter and a plurality of second content selection parameters in a memory bank. Upon receiving a request for third-party content, the data processing system can retrieve the first content selection parameter and the plurality of second content selection parameters from the memory bank, and determine a parameter among the first content selection parameter and the plurality of second content selection parameters. The data processing system can select a content item from a plurality of content items of the third-party content provider based on the determined parameter, and provide the selected content item for presentation on a client device.