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    RULES-BASED LANGUAGE DETECTION
    2.
    发明申请
    RULES-BASED LANGUAGE DETECTION 审中-公开
    基于规则的语言检测

    公开(公告)号：US20150161114A1

    公开(公告)日：2015-06-11

    申请号：US13781426

    申请日：2013-02-28

    Applicant: Google Inc.

    Inventor： Kirill Buryak ,  Luke Hiro Swartz

    IPC: G06F17/28

    CPC classification number: G06F17/289 ,  G06F9/454

    Abstract: Techniques for determining one or more preferred languages for a user are provided. The preferred languages may be determined based upon a set of language indicators. The language indicators are analyzed using, for example, rules-based techniques, clustering, language classifiers, and the like, or combinations thereof. Language indicators can include or be derived from information about the user's behavior, location, preferences, social connections, or other data related to the user.

    Abstract translation: 提供了用于确定用户的一种或多种优选语言的技术。 可以基于一组语言指示符来确定优选语言。 使用例如基于规则的技术，聚类，语言分类器等或其组合来分析语言指示符。 语言指标可以包括或从关于用户的行为，位置，偏好，社交连接或与用户相关的其他数据的信息中得出。

    Techniques for providing a user interface having bi-directional writing tools
    4.
    发明授权
    Techniques for providing a user interface having bi-directional writing tools 有权
    提供具有双向书写工具的用户界面的技术

    公开(公告)号：US08928591B2

    公开(公告)日：2015-01-06

    申请号：US13646850

    申请日：2012-10-08

    Applicant: Google Inc.

    Inventor： Luke Hiro Swartz ,  Kirill Buryak ,  Vladimir Lanin ,  Gadi Guy

    IPC: G06F3/01 ,  G10L15/00

    CPC classification number: G06F3/0237 ,  G06F3/04883 ,  G06F17/21

    Abstract: A computer-implemented technique includes determining, at a computing device including one or more processors, one or more scripts in which a user is capable of inputting text. The technique includes determining, at the computing device, whether at least one of the one or more scripts is a script having a right-to-left (RTL) writing directionality. The technique also includes automatically outputting, at the computing device: (i) a first user interface when at least one of the one or more scripts is a script having an RTL writing directionality, wherein the first user interface is configured to allow the user to adjust the writing directionality at the computing device, or (ii) a second user interface when none of the one or more scripts is a script having an RTL writing directionality, wherein the second user interface is not configured to allow the user to adjust the writing directionality at the computing device.

    Abstract translation: 计算机实现的技术包括在包括一个或多个处理器的计算设备处确定用户能够输入文本的一个或多个脚本。 该技术包括在计算设备处确定一个或多个脚本中的至少一个脚本是否具有从右到左（RTL）写入方向性的脚本。 该技术还包括在计算设备处自动输出：（i）当一个或多个脚本中的至少一个脚本是具有RTL写入方向性的脚本时的第一用户界面，其中第一用户界面被配置为允许用户 在所述计算设备处调整所述写入方向性，或者（ii）当所述一个或多个脚本中没有一个是具有RTL写入方向性的脚本时的第二用户界面，其中所述第二用户界面未被配置为允许所述用户调整所述写入 计算设备的方向性。

    Automatic synthesis and evaluation of content
    5.
    发明授权
    Automatic synthesis and evaluation of content 有权

    公开(公告)号：US09792371B1

    公开(公告)日：2017-10-17

    申请号：US13921742

    申请日：2013-06-19

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Venky Ramachandran ,  Shreyas Doshi ,  Gaurav Garg ,  Luke Hiro Swartz

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06F17/30867

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.

    Methods and systems for measuring brand uplift for search campaigns
    6.
    发明授权
    Methods and systems for measuring brand uplift for search campaigns 有权

    公开(公告)号：US10600078B2

    公开(公告)日：2020-03-24

    申请号：US15586009

    申请日：2017-05-03

    Applicant: Google Inc.

    Inventor： Lakshmi Kumar Dabbiru ,  Luke Hiro Swartz ,  Dani Suleman

    IPC: G06Q30/00 ,  G06Q30/02 ,  H04L29/08 ,  H04L29/06

    Abstract: Systems and methods for measuring brand uplift in a computer networked environment are provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.

    METHODS AND SYSTEMS FOR MEASURING BRAND UPLIFT FOR SEARCH CAMPAIGNS
    9.
    发明申请
    METHODS AND SYSTEMS FOR MEASURING BRAND UPLIFT FOR SEARCH CAMPAIGNS 有权
    用于测量搜索品牌的品牌UPLIFT的方法和系统

    公开(公告)号：US20160078473A1

    公开(公告)日：2016-03-17

    申请号：US14485164

    申请日：2014-09-12

    Applicant: Google Inc.

    Inventor： Lakshmi Kumar Dabbiru ,  Luke Hiro Swartz ,  Dani Suleman

    IPC: G06Q30/02 ,  H04L29/08

    CPC classification number: G06Q30/0246 ,  G06Q30/0245 ,  G06Q30/0256 ,  G06Q30/0264 ,  H04L67/02 ,  H04L67/10 ,  H04L67/20 ,  H04L67/42

    Abstract: Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display.

    Abstract translation: 提供了在计算机网络环境下测量品牌提升的系统和方法。 数据处理系统可以将第一组设备标识符分配给实验臂和第二组设备标识符到控制臂。 与实验臂相关联的计算设备接收促进品牌升级实验的品牌的第三方内容项，而与控制臂相关联的计算设备不接收促进品牌的第三方内容。 在实验结束时，通过分析计算设备的搜索查询日志来计算品牌提升度量值。 然后，将品牌提升指标值提供给广告商进行显示。

    TECHNIQUES FOR RESOLVING KEYBOARD AND INPUT METHOD AMBIGUITY ON COMPUTING DEVICES
    10.
    发明申请
    TECHNIQUES FOR RESOLVING KEYBOARD AND INPUT METHOD AMBIGUITY ON COMPUTING DEVICES 审中-公开
    用于解决键盘和输入方法的技术在计算设备上的应用

    公开(公告)号：US20150177847A1

    公开(公告)日：2015-06-25

    申请号：US14138667

    申请日：2013-12-23

    Applicant: Google Inc.

    Inventor： Luke Hiro Swartz ,  Vladimir Lanin ,  Kirill Buryak ,  Roozbeh Pournader

    IPC: G06F3/02

    CPC classification number: G06F3/0219 ,  G06F3/0238 ,  G06F3/04886

    Abstract: A computer-implemented method can include receiving an input via a first keyboard associated with a first language. The method can include determining a first character string based on the input and the first keyboard. The method can include determining a first probability score indicative of a likelihood that the first character string is appropriate in the first language. The method can include determining a second character string based on the input and a second keyboard associated with a second language when the first probability score is less than a first threshold. The method can include determining a second probability score indicative of a likelihood that the second character string is appropriate in the second language. Based on the probability scores, the method can also include generating an output including at least one of the first and character strings.

    Abstract translation: 计算机实现的方法可以包括经由与第一语言相关联的第一键盘接收输入。 该方法可以包括基于输入和第一键盘确定第一字符串。 该方法可以包括确定指示第一个字符串在第一语言中适合的可能性的第一概率分数。 该方法可以包括当第一概率得分小于第一阈值时，基于输入确定第二字符串和与第二语言相关联的第二键盘。 该方法可以包括确定指示第二个字符串在第二语言中适合的可能性的第二概率分数。 基于概率分数，该方法还可以包括生成包括第一字符串和字符串中的至少一个的输出。

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