Advertisements for Applications on an Online Social Network

    公开(公告)号:US20190272562A1

    公开(公告)日:2019-09-05

    申请号:US16418512

    申请日:2019-05-21

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a social-networking system identifies a plurality of third-party applications associated with an online social network, wherein each identified third-party application has one or more connections to users of the online social network, determines a value representing a social relevance of each identified third-party application, wherein the social relevance value is based on one or more connection factors associated with the one or more third-party application connections, selects one of the identified third-party applications based on its determined social relevance value, and generates an advertisement for the selected third-party application.

    Advertisements for Applications on an Online Social Network
    2.
    发明申请
    Advertisements for Applications on an Online Social Network 审中-公开
    在线社交网络上的应用广告

    公开(公告)号:US20160358212A1

    公开(公告)日:2016-12-08

    申请号:US15241730

    申请日:2016-08-19

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a social-networking system accesses a social graph, receives a request to generate an advertisement of a third-party application, identifies a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network, one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users, and sends to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified objects that has been interacted with by at least one of the first users.

    Abstract translation: 在一个实施例中,社交网络系统访问社交图,接收生成第三方应用的广告的请求,识别与第三方应用相关联的一组对象,其中每个识别的对象已经被 在线社交网络的一个或多个第一用户,在线社交网络的一个或多个第二用户,其中每个第二用户在所述在线社交网络上与所述第一用户中的至少一个连接,并且发送到一个或多个客户端设备 一个或多个第二用户分别是第三方应用程序的广告,其中对于每个第二用户,广告包含对至少一个被识别的对象的引用,该对象已被第一个 用户

    Advertisements for applications on an online social network
    3.
    发明授权
    Advertisements for applications on an online social network 有权
    在线社交网络上的应用广告

    公开(公告)号:US09460476B2

    公开(公告)日:2016-10-04

    申请号:US14743956

    申请日:2015-06-18

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a social-networking system accesses a social graph, receives a request to access a resource of the social graph, generates an advertisement of a third-party application based on the relevance of the third-party application to the user, wherein the relevance of the third-party application is based on social-graph information associated with the user and the third-party application, and sends the advertisement of the third-party application to the client device of the user for display.

    Abstract translation: 在一个实施例中,社交网络系统访问社交图,接收访问社交图的资源的请求,基于第三方应用与用户的相关性,生成第三方应用的广告,其中 第三方应用的相关性基于与用户和第三方应用相关联的社交图信息,并将第三方应用的广告发送给用户的客户端设备进行显示。

    ADVERTISEMENTS FOR APPLICATIONS ON AN ONLINE SOCIAL NETWORK
    6.
    发明申请
    ADVERTISEMENTS FOR APPLICATIONS ON AN ONLINE SOCIAL NETWORK 审中-公开
    适用于在线社交网络的广告

    公开(公告)号:US20150287079A1

    公开(公告)日:2015-10-08

    申请号:US14743956

    申请日:2015-06-18

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a social-networking system accesses a social graph, receives a request to access a resource of the social graph, generates an advertisement of a third-party application based on the relevance of the third-party application to the user, wherein the relevance of the third-party application is based on social-graph information associated with the user and the third-party application, and sends the advertisement of the third-party application to the client device of the user for display.

    Abstract translation: 在一个实施例中,社交网络系统访问社交图,接收访问社交图的资源的请求,基于第三方应用与用户的相关性,生成第三方应用的广告,其中 第三方应用的相关性基于与用户和第三方应用相关联的社交图信息,并将第三方应用的广告发送给用户的客户端设备进行显示。

    METHODS AND SYSTEMS FOR DETERMINING USE AND CONTENT OF PYMK BASED ON VALUE MODEL
    8.
    发明申请
    METHODS AND SYSTEMS FOR DETERMINING USE AND CONTENT OF PYMK BASED ON VALUE MODEL 审中-公开
    用于确定基于价值模型的PYMK的使用和内容的方法和系统

    公开(公告)号:US20140114774A1

    公开(公告)日:2014-04-24

    申请号:US13659695

    申请日:2012-10-24

    Applicant: Facebook, Inc.

    Abstract: Techniques introduced here include a system and method for determining whether to provide a user of a social networking system with candidate users (i.e., potential contacts) with whom the user does not already have any connections with. In some embodiments, the system generates a set of candidate users based on a value (e.g., to the social networking system) associated with each potential connection formed between the user and the set of candidate users. In one or more embodiments, the system ranks the candidate users based on their connection-value to the social networking system and provides the ranked candidate users as suggested new connections to the user.

    Abstract translation: 这里介绍的技术包括用于确定是否向社交网络系统的用户提供与用户尚未具有任何连接的候选用户(即,潜在联系人)的系统和方法。 在一些实施例中,系统基于与用户和一组候选用户之间形成的每个潜在连接相关联的值(例如,到社交网络系统)生成一组候选用户。 在一个或多个实施例中,系统基于其与社交网络系统的连接值对候选用户进行排名,并且将所排名的候选用户作为建议的新连接提供给用户。

    Advertisements for applications on an online social network

    公开(公告)号:US10346875B2

    公开(公告)日:2019-07-09

    申请号:US15241730

    申请日:2016-08-19

    Applicant: Facebook, Inc.

    Abstract: In one embodiment, a social-networking system accesses a social graph, receives a request to generate an advertisement of a third-party application, identifies a set of objects associated with the third-party application, wherein each identified object has been interacted with by one or more first users of an online social network, one or more second users of the online social network, wherein each second user is connected on the online social network with at least one of the first users, and sends to one or more client devices of one or more of the second users, respectively, an advertisement of the third-party application, wherein for each second user the advertisement contains a reference to at least one of the identified objects that has been interacted with by at least one of the first users.

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