公开(公告)号：US20180096378A1

公开(公告)日：2018-04-05

申请号：US15285425

申请日：2016-10-04

Applicant: Facebook, Inc.

Inventor： Ryan Joseph Moniz ,  Farid Mehovic

IPC: G06Q30/02 ,  H04L12/26 ,  H04L29/08

CPC classification number: G06Q30/0242 ,  H04L67/20 ,  H04L67/22

Abstract: An online system manages online accounts for a number of content providers and monitors them for lack of activity. For such online accounts, the online system determines whether the content provider of the account had a content item that performed relatively well, e.g., as measured by comparing the past performance of the sponsored content item against a benchmark, such as a percentile of a cost-per-objective metric for a country, page category, and objective type. If the past performance exceeds the threshold, the online system generates a recommendation message to the content provider that communicates that the past campaign performed particularly well and that contains a link to purchase another sponsored content item.