公开(公告)号：US20180189071A1

公开(公告)日：2018-07-05

申请号：US15394727

申请日：2016-12-29

Applicant: Facebook, Inc.

Inventor： David Shein ,  Andy Lien ,  Camelia Dobrin ,  David Thomsen ,  Pelle Elander Wisten ,  Alexander William Watts ,  Yujing Zhang ,  Xiaoyu Guang ,  Ryan Joseph Moniz ,  Katherine Nicole Geiger ,  Meridith Major Blascovich

IPC: G06F9/44 ,  H04L29/08 ,  G06F3/0482

CPC classification number: G06F9/451 ,  H04L67/20 ,  H04L67/306

Abstract: An online system maintains a page of content for a user that includes content provided to the online system by the user. To allow the user to more easily present content items to other online system users, the online system receives an objective specifying a desired interaction by users presented with the content item from the user and generates a set of content items from content included on the page. One or more content items of the set are selected and a budget for presenting the selected one or more content items is received, and the online system includes one or more of the selected content items in selection processes along with bid amounts based on the budget that select content for presentation to other users. The online system may update the selected content items of the set over time as content included on the page is modified.