Identifying posts in a social networking system for presentation to one or more user demographic groups

    公开(公告)号:US10373270B2

    公开(公告)日:2019-08-06

    申请号:US14053567

    申请日:2013-10-14

    Applicant: Facebook, Inc.

    Abstract: To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system.

    Implicit social graph connections
    2.
    发明授权
    Implicit social graph connections 有权
    隐性社交图连接

    公开(公告)号:US09497234B2

    公开(公告)日:2016-11-15

    申请号:US13728848

    申请日:2012-12-27

    Applicant: Facebook, Inc.

    Abstract: A method includes: determining a first user interaction on a social network system; identifying a social network object in the social network system associated with the first user interaction by traversing a social graph of the social network system; identifying a user account based on the first user interaction; generating an implicit social graph connection between the user account and the social network object; and selecting a content entry for displaying to a user device signed-in under the user account or a friend account based on the implicit social graph connection, the friend account socially connected to the user account via the social graph of the social network system.

    Abstract translation: 一种方法包括:确定社交网络系统上的第一用户交互; 通过遍历社交网络系统的社交图来识别与第一用户交互相关联的社交网络系统中的社交网络对象; 基于第一用户交互识别用户帐户; 在用户帐户和社交网络对象之间产生隐含的社交图连接; 以及基于所述隐性社交图连接,通过所述社交网络系统的所述社交图来与所述用户账户相关联的所述朋友帐户,选择用于显示给所述用户帐户或朋友账户下的用户设备的内容条目。

    METHODS FOR CALCULATING ADVERTISEMENT EFFECTIVENESS
    3.
    发明申请
    METHODS FOR CALCULATING ADVERTISEMENT EFFECTIVENESS 有权
    计算广告有效性的方法

    公开(公告)号:US20140278896A1

    公开(公告)日:2014-09-18

    申请号:US13835541

    申请日:2013-03-15

    Applicant: FACEBOOK, INC.

    CPC classification number: G06Q30/0246 G06Q50/01

    Abstract: One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.

    Abstract translation: 用于计算广告效果的方法的一个变体包括:将产品的广告发布到社交网络系统内的社会馈送; 跟踪用户的广告视图; 确定用户对商家的商店的接近度; 根据用户的隐私设置,从存储在社交网络系统中的数据中选择用户的个人数据,该个人数据包括用户的身份和用户的兴趣; 响应于确定的用户对商店的接近度,将所选择的个人数据发送到商店; 并且响应于用户和商店之间的交易,根据用户对交易和广告视图之间确定的相关性评估广告的有效性。

    Implicit social graph connections

    公开(公告)号:US09990679B2

    公开(公告)日:2018-06-05

    申请号:US15251848

    申请日:2016-08-30

    Applicant: Facebook, Inc.

    Abstract: Several embodiments include a social network system that generates an implicit social graph connection between a first social network object and a second social network object. The implicit social graph connection can be generated based on a shared profile attribute between the social network objects or a user interaction in the social network system. The social network system can store the implicit social graph connection in a social graph of the social network system. The social network system can provide a social network service that selectively presents, based on the implicit social graph connection, a content entry to a client of the social network system.

    ULTRASONIC NEAR-FIELD COMMUNICATION
    6.
    发明申请
    ULTRASONIC NEAR-FIELD COMMUNICATION 审中-公开
    超声波近场通信

    公开(公告)号:US20140344165A1

    公开(公告)日:2014-11-20

    申请号:US14452303

    申请日:2014-08-05

    Applicant: Facebook, Inc.

    Abstract: Systems and methods for near-field communications with a mobile device are disclosed. In one embodiment, a computer-implemented method for near-field communication may comprise: detecting, by a source device located at a point-of-sale, the proximity of a receiving device; encoding purchase data on an audio signal with one or more ultrasonic frequencies; and transmitting the encoded purchase data to the receiving device, wherein the encoded purchase data is transmitted using a speaker of the source device.

    Abstract translation: 公开了用于与移动设备进行近场通信的系统和方法。 在一个实施例中,用于近场通信的计算机实现的方法可以包括:通过位于销售点的源设备检测接收设备的接近度; 对具有一个或多个超声波频率的音频信号编码购买数据; 以及将编码的购买数据发送到接收设备,其中,使用源设备的扬声器发送编码的购买数据。

    IMPLICIT SOCIAL GRAPH CONNECTIONS
    7.
    发明申请
    IMPLICIT SOCIAL GRAPH CONNECTIONS 有权
    隐含的社会图连接

    公开(公告)号:US20160371793A1

    公开(公告)日:2016-12-22

    申请号:US15251848

    申请日:2016-08-30

    Applicant: Facebook, Inc.

    Abstract: Several embodiments include a social network system that generates an implicit social graph connection between a first social network object and a second social network object. The implicit social graph connection can be generated based on a shared profile attribute between the social network objects or a user interaction in the social network system. The social network system can store the implicit social graph connection in a social graph of the social network system. The social network system can provide a social network service that selectively presents, based on the implicit social graph connection, a content entry to a client of the social network system.

    Abstract translation: 几个实施例包括在第一社交网络对象和第二社交网络对象之间生成隐式社交图连接的社交网络系统。 可以基于社交网络对象之间的共享简档属性或社交网络系统中的用户交互来生成隐式社交图连接。 社交网络系统可以将隐性社交图连接存储在社交网络系统的社交图中。 社交网络系统可以提供一种社交网络服务,其基于隐性社交图连接选择性地向社交网络系统的客户端呈现内容条目。

    IMPLICIT SOCIAL GRAPH CONNECTIONS
    8.
    发明申请
    IMPLICIT SOCIAL GRAPH CONNECTIONS 有权
    隐含的社会图连接

    公开(公告)号:US20140189530A1

    公开(公告)日:2014-07-03

    申请号:US13728848

    申请日:2012-12-27

    Applicant: Facebook, Inc.

    Abstract: A method includes: determining a first user interaction on a social network system; identifying a social network object in the social network system associated with the first user interaction by traversing a social graph of the social network system; identifying a user account based on the first user interaction; generating an implicit social graph connection between the user account and the social network object; and selecting a content entry for displaying to a user device signed-in under the user account or a friend account based on the implicit social graph connection, the friend account socially connected to the user account via the social graph of the social network system.

    Abstract translation: 一种方法包括:确定社交网络系统上的第一用户交互; 通过遍历社交网络系统的社交图来识别与第一用户交互相关联的社交网络系统中的社交网络对象; 基于第一用户交互识别用户帐户; 在用户帐户和社交网络对象之间产生隐含的社交图连接; 以及基于所述隐性社交图连接,通过所述社交网络系统的所述社交图来与所述用户账户相关联的所述朋友帐户,选择用于显示给所述用户帐户或朋友账户下的用户设备的内容条目。

    METHOD FOR ENABLING GIFT PREPAY
    9.
    发明申请
    METHOD FOR ENABLING GIFT PREPAY 审中-公开
    启用礼品准则的方法

    公开(公告)号:US20130297493A1

    公开(公告)日:2013-11-07

    申请号:US13735982

    申请日:2013-01-07

    Applicant: FACEBOOK, INC.

    CPC classification number: G06Q20/28 G06Q30/06 G06Q40/02 G06Q50/01

    Abstract: A variation of the invention is a method that: based on an action of a recipient stored in a social networking system, identifies recipient interest in a product; based on an association between the recipient and a sender stored in the social networking system, prompts the sender to supply a fund to be applied to a purchase of the product by the recipient; requests a financial account identifier from the recipient; identifies recipient initiation of a purchase of the product from the merchant based on a financial account identifier collected, by the merchant, from the recipient; adjusts a purchase price of the product for the recipient, prior to completion of purchase, to reflect the fund supplied by the sender; generates a notification indicating purchase of the product by the recipient; and initiates transfer of the fund to the merchant in response to recipient purchase of the product.

    Abstract translation: 本发明的变型是一种方法:基于存储在社交网络系统中的接收者的动作来识别产品中的接收者兴趣; 基于收件人和存储在社交网络系统中的发件者之间的关联,提示发送者提供要由接收方应用于购买产品的资金; 从收件人请求一个财务帐户标识符; 根据商家从收件人收集的财务帐户标识来识别从商家购买产品的收件人开始; 在购买完成前调整收货人的产品的购买价格,以反映发件人提供的资金; 生成由接收者指示购买产品的通知; 并且响应于接收者购买产品而启动将资金转移给商家。

    Ultrasonic near-field communication

    公开(公告)号:US10185967B2

    公开(公告)日:2019-01-22

    申请号:US15861061

    申请日:2018-01-03

    Applicant: Facebook, Inc.

    Abstract: Systems and methods for near-field communications with a mobile device are disclosed. In one embodiment, a computer-implemented method for near-field communication may comprise: detecting, by a source device located at a point-of-sale, the proximity of a receiving device; encoding purchase data on an audio signal with one or more ultrasonic frequencies; and transmitting the encoded purchase data to the receiving device, wherein the encoded purchase data is transmitted using a speaker of the source device.

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