-
公开(公告)号：US20140214626A1
公开(公告)日：2014-07-31
申请号：US13835269
申请日：2013-03-15
Applicant: FACEBOOK, INC.
Inventor： Neville Bowers , Ram Vaidyantathan , Soham Mazumdar , PJ Linarducci , Lee Linden , Ted Zagat
CPC classification number: G06Q50/01 , B42D25/285 , G06Q20/342 , G06Q30/02 , G06Q30/0635
Abstract: One variation of the first method includes: receiving a first gift order from a first sender through a social networking system, the first gift order specifying a recipient, a first merchant, and a first monetary value redeemable through the first merchant; issuing a tangible gift card to the recipient, the gift card linked to a gift account, of the recipient, within the social networking system; receiving a second gift order from a second sender through the social networking system, the second gift order specifying the recipient, a second merchant, and a second monetary value redeemable through the second merchant; linking the first and second monetary values to the gift account; and, in response to a first purchase from the first merchant with the gift card, publishing a detail of the first purchase to a feed within the social networking system in accordance with a privacy setting of the recipient.
Abstract translation: 第一种方法的一个变型包括：通过社交网络系统从第一发送者接收第一礼物订单，指定接收者的第一礼物订单，第一商家和通过第一商家可赎回的第一货币价值; 在社交网络系统内向收件人发放有形礼品卡，与礼品帐户相关的礼品卡，收件人发送; 通过社交网络系统接收来自第二发送者的第二礼物订单，指定接收者的第二礼物订单，第二商家和通过第二商家可兑换的第二货币价值; 将第一和第二货币价值与礼品账户联系起来; 并且响应于从所述第一商家第一次购买所述礼品卡，根据所述接收者的隐私设置，将所述第一购买的详细信息发布到所述社交网络系统内的馈送。
-
公开(公告)号：US20140278896A1
公开(公告)日：2014-09-18
申请号：US13835541
申请日：2013-03-15
Applicant: FACEBOOK, INC.
Inventor： Abheek Anand , Neville Bowers , Ram Vaidyantathan , Sohan Mazumdar , Ted Zagat , Kelly Winters
CPC classification number: G06Q30/0246 , G06Q50/01
Abstract: One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.
Abstract translation: 用于计算广告效果的方法的一个变体包括：将产品的广告发布到社交网络系统内的社会馈送; 跟踪用户的广告视图; 确定用户对商家的商店的接近度; 根据用户的隐私设置，从存储在社交网络系统中的数据中选择用户的个人数据，该个人数据包括用户的身份和用户的兴趣; 响应于确定的用户对商店的接近度，将所选择的个人数据发送到商店; 并且响应于用户和商店之间的交易，根据用户对交易和广告视图之间确定的相关性评估广告的有效性。
-
公开(公告)号：US09818129B2
公开(公告)日：2017-11-14
申请号：US13835541
申请日：2013-03-15
Applicant: Facebook, Inc.
Inventor： Abheek Anand , Neville Bowers , Ram Vaidyantathan , Sohan Mazumdar , Ted Zagat , Kelly Winters
CPC classification number: G06Q30/0246 , G06Q50/01
Abstract: One variation of a method for calculating advertisement effectiveness includes: posting an advertisement for a product to a social feed within a social networking system; tracking a view of the advertisement by a user; determining a proximity of the user to a store of a merchant; in accordance with a privacy setting of the user, selecting personal data of the user from data stored in the social networking system, the personal data including an identity of the user and an interest of the user; in response to the determined proximity of the user to the store, transmitting the selected personal data to the store; and, in response to a transaction between the user and the store, assessing an effectiveness of the advertisement according to a determined correlation between the transaction and the view of the advertisement by the user.
-
-
Search Results
3
records
(took 0.009 seconds)
