Abstract:
Provided is a method for processing augmented broadcast content, and the method includes receiving, from a broadcast content provider, broadcast content and augmentation region information required to composite augmented content to an augmentation region in the broadcast content; receiving, from a user input device, selection information necessary to select one out of a plurality of augmented content providers; generating an augmented content request message based on the augmentation region information, and transmitting the augmentation content request message to an augmented content provider selected based on the selection information; receiving the augmented content from the augmented content provider; and compositing the augmented content to the augmentation region in the broadcast content by using the augmentation region information.
Abstract:
Provided are a terminal, system and method for providing augmented broadcasting service. The method includes receiving augmented broadcasting service information including information indicating that it is possible to provide augmented broadcasting service, information on an augmented content providing server, and information on an augmented scene description data providing server for presenting augmented content on a television (TV) screen, acquiring augmented scene description data and augmented content selected by a user from the augmented content providing server and the augmented scene description data providing server, and outputting the augmented content to be overlaid on broadcast content according to the augmented scene description data.
Abstract:
An apparatus for providing an augmented broadcasting service and an apparatus for receiving the augmented broadcasting service in a hybrid broadcasting environment. The apparatus for providing the augmented broadcasting service includes: a real-time data provider configured to provide real-time data through a first transmission network; an augmented content provider configured to provide augmented content through a second transmission network, wherein the augmented content is to be synchronized with the real-time data; and a multiplexer configured to multiplex the real-time data, the augmented content metadata and timing information for synchronization between the real-time data and the augmented content metadata, and output resulting data.
Abstract:
An apparatus and method for processing augmented broadcast content. The apparatus includes: a broadcast content receiving unit configured to receive broadcast content and a first reference signal from a broadcast content provider, the first reference signal including information used to recognize a target object in the broadcast content and composite the broadcast content and augmented content associated with the target object; an object identifying unit configured to identify the target object in the broadcast content by analyzing the broadcast content using an image or sound analysis algorithm with reference to the first reference signal; an augmented content acquiring unit configured to acquire the augmented content associated with the target object; and an augmented content compositing unit configured to composite the acquired augmented content into an augmentation region determined based on the first reference signal.
Abstract:
Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.