公开(公告)号：US08887186B2

公开(公告)日：2014-11-11

申请号：US13871635

申请日：2013-04-26

Applicant: Electronics and Telecommunications Research Institute

Inventor： Cheon-In Oh ,  Han-Kyu Lee ,  Young-Ho Jeong ,  Jin-Woo Hong

IPC: H04N9/00 ,  G06F3/00 ,  H04N21/442 ,  G06Q30/02 ,  G06F17/30

CPC classification number: H04N21/44218 ,  G06F17/30867 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0271 ,  H04N21/812

Abstract: Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.

Abstract translation: 提供了一种基于观看行为识别的观众评级和广告效果的分析方法和系统，包括基于通过照相机的图像识别来识别观看者的方法并且有效地收集数据，以及基于观看者发送收集的数据的方法 识别观众评级和广告效果测量服务器。 本发明包括观看行为测量装置，其被配置为接收通过对正在观看广播内容的一个或多个观看者进行成像而获得的观看者图像，从接收到的观看者图像识别一个或多个观看者以生成观看行为信息，并且传送所生成的观看 行为信息和广告效果测量服务器，其被配置为基于所接收的观看行为信息来分析每个观看者的广告效果，并生成并传递广告效果测量结果。