Database structure and front end
    1.
    发明申请
    Database structure and front end 有权
    数据库结构和前端

    公开(公告)号:US20050114206A1

    公开(公告)日:2005-05-26

    申请号:US10721117

    申请日:2003-11-25

    IPC分类号: G06F17/60

    摘要: In one embodiment, a method of analyzing online advertising information includes the steps of receiving consumer data from client computers, creating a database based on the consumer data, receiving user selected values from a front end, and extracting data from the database based on the user selected values. The front end may have a selection area with user selectable values that change depending on an initially selected value. In one embodiment, the database comprises an online analytical processing (OLAP) database.

    摘要翻译: 在一个实施例中,分析在线广告信息的方法包括以下步骤:从客户端计算机接收消费者数据,基于消费者数据创建数据库,从前端接收用户选择的值,以及基于用户从数据库提取数据 所选值。 前端可以具有选择区域,用户可选择的值根据初始选择的值而改变。 在一个实施例中,数据库包括在线分析处理(OLAP)数据库。

    Database structure and front end
    2.
    发明授权
    Database structure and front end 有权
    数据库结构和前端

    公开(公告)号:US08170912B2

    公开(公告)日:2012-05-01

    申请号:US10721117

    申请日:2003-11-25

    IPC分类号: G06Q30/00

    摘要: In one embodiment, a method of analyzing online advertising information includes the steps of receiving consumer data from client computers, creating a database based on the consumer data, receiving user selected values from a front end, and extracting data from the database based on the user selected values. The front end may have a selection area with user selectable values that change depending on an initially selected value. In one embodiment, the database comprises an online analytical processing (OLAP) database.

    摘要翻译: 在一个实施例中,分析在线广告信息的方法包括以下步骤:从客户端计算机接收消费者数据,基于消费者数据创建数据库,从前端接收用户选择的值,以及基于用户从数据库提取数据 所选值。 前端可以具有选择区域,用户可选择的值根据初始选择的值而改变。 在一个实施例中,数据库包括在线分析处理(OLAP)数据库。

    Techniques for analyzing the performance of websites
    3.
    发明申请
    Techniques for analyzing the performance of websites 审中-公开
    用于分析网站性能的技术

    公开(公告)号:US20050097088A1

    公开(公告)日:2005-05-05

    申请号:US10700820

    申请日:2003-11-04

    摘要: In one embodiment, a method of analyzing a performance of locations on a computer network includes the steps of collecting navigation histories of client computers on the computer network, processing the navigation histories to obtain relevant navigation data, and generating a report in accordance with user provided criteria, the report being based on the relevant navigation data and indicative of a performance of a location on the computer network. The computer network may include the Internet and the locations may comprise websites.

    摘要翻译: 在一个实施例中,分析计算机网络上的位置的性能的方法包括以下步骤:收集计算机网络上的客户端计算机的导航历史,处理导航历史以获得相关的导航数据,以及根据用户提供的报告 标准,该报告基于相关导航数据并指示计算机网络上的位置的性能。 计算机网络可以包括互联网,并且位置可以包括网站。

    Techniques for displaying impressions in documents delivered over a computer network
    4.
    发明申请
    Techniques for displaying impressions in documents delivered over a computer network 有权
    在通过计算机网络传送的文档中显示展示的技术

    公开(公告)号:US20060294226A1

    公开(公告)日:2006-12-28

    申请号:US11263501

    申请日:2005-10-31

    IPC分类号: G06F15/173

    CPC分类号: G06Q30/02

    摘要: In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.

    摘要翻译: 在一个实施例中,从可能在展示位置中显示的候选印象中选择要在网页的放置中显示的印象。 可以基于行为数据和特定识别位置的放置标识符来选择候选者印象。 行为数据可以包括由客户端计算机上的最终用户访问的网站的类别。 候选人展示可能处于学习模式,并且可以基于其学习模式和创收能力来选择展示中显示的展示。

    Method and apparatus for responding to end-user request for information-collecting
    6.
    发明申请
    Method and apparatus for responding to end-user request for information-collecting 有权
    用于响应最终用户信息收集请求的方法和装置

    公开(公告)号:US20060041562A1

    公开(公告)日:2006-02-23

    申请号:US11207589

    申请日:2005-08-19

    IPC分类号: G06F17/30

    摘要: The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.

    摘要翻译: 本发明涉及一种高级搜索引擎。 高级搜索引擎可以包括用于监视最终用户的浏览活动的客户端组件,用于存储和处理从客户端组件接收的数据的远程服务器(可包括一个或多个计算机)以及处理网页并提供搜索的模块 结果给最终用户。 高级搜索引擎可以收集被证实有趣的关键字的网页,获取最终用户请求的网页,生成网页的片段或摘要,消除重复的网页,排列网页的重要性,并提供相关的网页 或链接到网页以响应于关于一个或多个关键词的信息的最终用户搜索请求。 在权利要求书,说明书和附图中描述了本发明的特定方面。

    Techniques for displaying impressions in documents delivered over a computer network
    7.
    发明授权
    Techniques for displaying impressions in documents delivered over a computer network 有权
    在通过计算机网络传送的文档中显示展示的技术

    公开(公告)号:US08689238B2

    公开(公告)日:2014-04-01

    申请号:US13336280

    申请日:2011-12-23

    IPC分类号: G06F13/00

    摘要: In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.

    摘要翻译: 在一个实施例中,从可能在展示位置中显示的候选印象中选择要在网页的放置中显示的印象。 可以基于行为数据和特定识别位置的放置标识符来选择候选者印象。 行为数据可以包括由客户端计算机上的最终用户访问的网站的类别。 候选人展示可能处于学习模式,并且可以基于其学习模式和创收能力来选择展示中显示的展示。

    METHOD AND SYSTEM FOR PREDICTING CONSUMER BEHAVIOR
    8.
    发明申请
    METHOD AND SYSTEM FOR PREDICTING CONSUMER BEHAVIOR 审中-公开
    用于预测消费者行为的方法和系统

    公开(公告)号:US20070005425A1

    公开(公告)日:2007-01-04

    申请号:US11427226

    申请日:2006-06-28

    IPC分类号: G06Q30/00

    摘要: A method of predicting consumer response to given content. The process begins with the step of collecting a dataset of consumer response to the content, each data item including values for a selected set of segmentation variables related to past consumer behavior. The dataset contains at least twice the number of entries required to provide statistical validity. The process continues by constructing a classification tree structure using the dataset, in which the dataset is subdivided into learning and validation datasets of substantially equal size. Also, the criterion for each successive split is the lowest entropy of segmentation variables not employed to the point of such split. Each successive split of the learning dataset is performed only if that split produces child nodes statistically different from one another, and an identical split of the validation data set produces child nodes statistically similar to child nodes produced on the learning dataset. The system estimates consumer responses by first receiving a data item related to a new consumer, including values for the segmentation variables and then computing the likely response of the new consumer to the content, employing the classification tree data structure.

    摘要翻译: 一种预测消费者对给定内容的反应的方法。 该过程开始于收集消费者对内容的响应的数据集的步骤,每个数据项包括与过去消费者行为相关的所选分组变量集合的值。 数据集至少包含提供统计有效性所需的条目数量的两倍。 该过程继续通过使用数据集构建分类树结构,其中数据集被细分为基本相等大小的学习和验证数据集。 此外,每个连续分裂的标准是不用于这种分割点的分割变量的最低熵。 学习数据集的每个连续分裂仅在该分割产生彼此不同统计学上的子节点时执行,并且验证数据集的相同分割产生与学习数据集上产生的子节点统计学上类似的子节点。 该系统通过首先接收与新消费者相关的数据项,包括分段变量的值,然后使用分类树数据结构来计算新消费者对内容的可能响应来估计消费者响应。

    Method and apparatus for responding to end-user request for information-personalization
    9.
    发明申请
    Method and apparatus for responding to end-user request for information-personalization 有权
    用于响应终端用户信息个性化请求的方法和装置

    公开(公告)号:US20060041550A1

    公开(公告)日:2006-02-23

    申请号:US11207590

    申请日:2005-08-19

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30867

    摘要: The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.

    摘要翻译: 本发明涉及一种高级搜索引擎。 高级搜索引擎可以包括用于监视最终用户的浏览活动的客户端组件,用于存储和处理从客户端组件接收的数据的远程服务器(可包括一个或多个计算机)以及处理网页并提供搜索的模块 结果给最终用户。 高级搜索引擎可以收集被证实有趣的关键字的网页,获取最终用户请求的网页,生成网页的片段或摘要,消除重复的网页,排列网页的重要性,并提供相关的网页 或链接到网页以响应于关于一个或多个关键词的信息的最终用户搜索请求。 在权利要求书,说明书和附图中描述了本发明的特定方面。

    System and method for responding to search requests in a computer network
    10.
    发明申请
    System and method for responding to search requests in a computer network 审中-公开
    用于在计算机网络中响应搜索请求的系统和方法

    公开(公告)号:US20050222982A1

    公开(公告)日:2005-10-06

    申请号:US10815112

    申请日:2004-03-31

    IPC分类号: G06F17/30

    CPC分类号: G06F16/951

    摘要: In one embodiment, a message server computer receives client data from a plurality of client computers. The client data may include consumer search, navigation, and/or behavioral information indicative of consumer preferred links for particular keywords. For example, the client data may include recordings of consumer actions across several, different search engines. Upon receipt of a search request for a keyword, a search engine may pass the keyword to the message server computer. The message server computer may generate a set of links determined to be relevant to the keyword based on client data received from the client computers. The search engine may include the set of links in a search result, and provide the search result to the consumer who made the search request. The search result advantageously includes links that are known to be preferred by other consumers performing searches on the Internet.

    摘要翻译: 在一个实施例中,消息服务器计算机从多个客户端计算机接收客户端数据。 客户端数据可以包括消费者搜索,导航和/或表示针对特定关键词的消费者偏好链接的行为信息。 例如,客户端数据可以包括在多个不同的搜索引擎上记录消费者行为。 当接收到关键字的搜索请求时,搜索引擎可以将该关键字传递给消息服务器计算机。 消息服务器计算机可以基于从客户端计算机接收的客户端数据生成确定为与关键字相关的一组链接。 搜索引擎可以包括搜索结果中的一组链接,并且向搜索请求的消费者提供搜索结果。 搜索结果有利地包括已知为在因特网上执行搜索的其他消费者优选的链接。