公开(公告)号：US08639564B2

公开(公告)日：2014-01-28

申请号：US13736858

申请日：2013-01-08

Applicant: Cisco Technology, Inc.

Inventor： John Toebes ,  Brian Patrick Lawler ,  Gary T. Chou

IPC: G06Q40/00

CPC classification number: G06Q30/0255 ,  G06Q30/02 ,  G06Q30/0256 ,  H04L67/306

Abstract: In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.

Abstract translation: 在一个实施例中，一种方法包括在网络中识别已经访问了网络的所识别用户的用户选择偏好，基于由所识别的用户执行的用户选择输入的累积的识别，相对于输入选项累积的用户选择输入 呈现给用户并识别相应的可用网络项目; 通过网络中的装置将所识别的用户分类为相对于目标产品的广告活动的多个用户相似性类别之一，基于确定用户选择输入中的一个是否表示用户已经观看的观看手势进行分类 目标产品; 以及基于所识别的用户对所述一个用户兴趣类别的分类，选择用于传送给所述识别的用户的广告资产。

公开(公告)号：US09244895B2

公开(公告)日：2016-01-26

申请号：US13734620

申请日：2013-01-04

Applicant: Cisco Technology, Inc.

Inventor： John A. Toebes ,  Gary T. Chou ,  John C. Davi ,  Glenn T. Millican, III ,  Josh D. Williams

IPC: G06F17/24 ,  G06F17/22 ,  G06F17/30

CPC classification number: G06F17/2247 ,  G06F17/24 ,  G06F17/30893

Abstract: In particular embodiments, a method for editing a web page includes identifying a plurality of components that collectively form a programmatic representation of a first web page. At least one of the components has content that dynamically changes in response to data retrieved externally from the content. A second web page is generated. The second web page includes a plurality of parameters. Each parameter of the second web page corresponds to a respective one of the identified plurality of components. One or more modifications made to the plurality of parameters are interpreted. A programmatic representation of a third web page is generated, the generation based at least in part on the interpretation.