System and method for optimizing financial performance generated by marketing investments under budget constraints
    1.
    发明授权
    System and method for optimizing financial performance generated by marketing investments under budget constraints 有权
    在预算限制下优化营销投资产生的财务绩效的制度和方法

    公开(公告)号:US08027897B2

    公开(公告)日:2011-09-27

    申请号:US12262533

    申请日:2008-10-31

    IPC分类号: G06Q40/00

    CPC分类号: G06Q40/06 G06Q40/00 G06Q40/04

    摘要: Methods, systems, and computer program products are provided for optimizing financial performance. Time series data describing the financial performance generated by corresponding marketing investments is provided to configure an econometric model. Linear coefficients of the econometric model are adjusted in accordance with the qualitative factors received as inputs from experts. The econometric model is transformed into an aggregated non-linear econometric model that includes non-linear factors that cause the financial performance to change at a varying rate as a function of the marketing investments. An allocation of the marketing investments generated by the aggregated non-linear econometric model is adjusted by applying an optimization algorithm to provide an optimized financial performance.

    摘要翻译: 提供方法,系统和计算机程序产品以优化财务绩效。 提供描述相应营销投资产生的财务绩效的时间序列数据,以配置计量经济学模型。 计量经济模型的线性系数根据作为专家意见的质量因素进行调整。 计量经济学模型被转化为一个聚集的非线性计量经济学模型,其中包括非线性因素,导致财务绩效作为营销投资的函数以不同的速度变化。 通过应用优化算法来调整由聚合非线性计量经济学模型产生的营销投资的分配,以提供优化的财务绩效。

    PREDICTION OF FINANCIAL PERFORMANCE FOR A GIVEN PORTFOLIO OF MARKETING INVESTMENTS
    2.
    发明申请
    PREDICTION OF FINANCIAL PERFORMANCE FOR A GIVEN PORTFOLIO OF MARKETING INVESTMENTS 有权
    预测营销投资组合的财务绩效

    公开(公告)号:US20100114794A1

    公开(公告)日:2010-05-06

    申请号:US12262519

    申请日:2008-10-31

    IPC分类号: G06Q40/00

    CPC分类号: G06Q40/00 G06Q40/06

    摘要: Methods, systems, and computer program products are provided for quantifying financial impact of marketing investments. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model, which describes a linear relationship between the financial performance and the corresponding marketing investments, is transformed into an aggregated non-linear econometric model that includes non-linear factors causing the financial performance to change at a varying rate as a function of the marketing investments.

    摘要翻译: 提供了方法,系统和计算机程序产品,用于量化营销投资的财务影响。 提供描述作为时间函数的相应营销投资产生的财务绩效的时间序列数据,以配置计量经济学模型。 描述财务绩效与相应营销投资之间的线性关系的计量经济学模型被转化为聚合非线性计量经济学模型,其包括非线性因素,导致财务绩效以不同的速率变化,作为 营销投资。

    System and method for incorporating qualitative inputs into econometric models
    3.
    发明授权
    System and method for incorporating qualitative inputs into econometric models 有权
    将定性输入纳入计量经济学模型的系统和方法

    公开(公告)号:US08180694B2

    公开(公告)日:2012-05-15

    申请号:US12262538

    申请日:2008-10-31

    IPC分类号: G06Q40/00

    CPC分类号: G06Q10/04 G06Q30/02 G06Q40/00

    摘要: Methods, systems, and computer program products are provided for incorporating qualitative factors into an econometric model. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model includes linear coefficients that define a linear relationship between the financial performance and the corresponding marketing investments. The linear coefficients are adjusted in accordance with the qualitative factors received as inputs from experts, thereby enabling the qualitative factors to be quantified into the econometric model.

    摘要翻译: 提供了方法,系统和计算机程序产品,用于将定性因素纳入计量经济学模型。 提供描述作为时间函数的相应营销投资产生的财务绩效的时间序列数据,以配置计量经济学模型。 计量经济学模型包括线性系数,其定义了财务绩效与相应营销投资之间的线性关系。 线性系数根据作为专家输入的定性因素进行调整,从而使定性因素能够量化到计量经济学模型中。

    Prediction of financial performance for a given portfolio of marketing investments
    4.
    发明授权
    Prediction of financial performance for a given portfolio of marketing investments 有权
    针对特定投资组合的财务业绩预测

    公开(公告)号:US08180693B2

    公开(公告)日:2012-05-15

    申请号:US12262519

    申请日:2008-10-31

    IPC分类号: G06Q40/00

    CPC分类号: G06Q40/00 G06Q40/06

    摘要: Methods, systems, and computer program products are provided for quantifying financial impact of marketing investments. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model, which describes a linear relationship between the financial performance and the corresponding marketing investments, is transformed into an aggregated non-linear econometric model that includes non-linear factors causing the financial performance to change at a varying rate as a function of the marketing investments.

    摘要翻译: 提供了方法,系统和计算机程序产品,用于量化营销投资的财务影响。 提供描述作为时间函数的相应营销投资产生的财务绩效的时间序列数据,以配置计量经济学模型。 描述财务绩效与相应营销投资之间的线性关系的计量经济学模型被转化为聚合非线性计量经济学模型,其包括非线性因素,导致财务绩效以不同的速率变化,作为 营销投资。

    SYSTEM AND METHOD FOR INCORPORATING QUALITATIVE INPUTS INTO ECONOMETRIC MODELS
    5.
    发明申请
    SYSTEM AND METHOD FOR INCORPORATING QUALITATIVE INPUTS INTO ECONOMETRIC MODELS 有权
    将定性输入纳入经济模型的系统和方法

    公开(公告)号:US20100114648A1

    公开(公告)日:2010-05-06

    申请号:US12262538

    申请日:2008-10-31

    IPC分类号: G06Q10/00

    CPC分类号: G06Q10/04 G06Q30/02 G06Q40/00

    摘要: Methods, systems, and computer program products are provided for incorporating qualitative factors into an econometric model. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model includes linear coefficients that define a linear relationship between the financial performance and the corresponding marketing investments. The linear coefficients are adjusted in accordance with the qualitative factors received as inputs from experts, thereby enabling the qualitative factors to be quantified into the econometric model.

    摘要翻译: 提供了方法,系统和计算机程序产品,用于将定性因素纳入计量经济学模型。 提供描述作为时间函数的相应营销投资产生的财务绩效的时间序列数据,以配置计量经济学模型。 计量经济学模型包括线性系数,其定义了财务绩效与相应营销投资之间的线性关系。 线性系数根据作为专家输入的定性因素进行调整,从而使定性因素能够量化到计量经济学模型中。

    SYSTEM AND METHOD FOR OPTIMIZING FINANCIAL PERFORMANCE GENERATED BY MARKETING INVESTMENTS UNDER BUDGET CONSTRAINTS
    6.
    发明申请
    SYSTEM AND METHOD FOR OPTIMIZING FINANCIAL PERFORMANCE GENERATED BY MARKETING INVESTMENTS UNDER BUDGET CONSTRAINTS 有权
    根据预算约束优化营销投资产生的财务绩效的制度和方法

    公开(公告)号:US20100114624A1

    公开(公告)日:2010-05-06

    申请号:US12262533

    申请日:2008-10-31

    IPC分类号: G06Q10/00

    CPC分类号: G06Q40/06 G06Q40/00 G06Q40/04

    摘要: Methods, systems, and computer program products are provided for optimizing financial performance. Time series data describing the financial performance generated by corresponding marketing investments is provided to configure an econometric model. Linear coefficients of the econometric model are adjusted in accordance with the qualitative factors received as inputs from experts. The econometric model is transformed into an aggregated non-linear econometric model that includes non-linear factors that cause the financial performance to change at a varying rate as a function of the marketing investments. An allocation of the marketing investments generated by the aggregated non-linear econometric model is adjusted by applying an optimization algorithm to provide an optimized financial performance.

    摘要翻译: 提供方法,系统和计算机程序产品以优化财务绩效。 提供描述相应营销投资产生的财务绩效的时间序列数据,以配置计量经济学模型。 计量经济模型的线性系数根据作为专家意见的质量因素进行调整。 计量经济学模型被转化为一个聚集的非线性计量经济学模型,其中包括非线性因素,导致财务绩效作为营销投资的函数以不同的速度变化。 通过应用优化算法来调整由聚合非线性计量经济学模型产生的营销投资的分配,以提供优化的财务绩效。

    Method and apparatus for identifying anomalies of a signal
    8.
    发明授权
    Method and apparatus for identifying anomalies of a signal 有权
    用于识别信号异常的方法和装置

    公开(公告)号:US08620609B2

    公开(公告)日:2013-12-31

    申请号:US12900307

    申请日:2010-10-07

    IPC分类号: G06F19/00 G06F17/18

    CPC分类号: G06F17/141 G06K9/00523

    摘要: A method and apparatus are disclosed for identifying anomalies of a signal, by analyzing a signal using a frequency-based technique, analyzing results of the frequency-based analysis using a statistical analysis technique, determining one or more limits based on the statistical analysis, and comparing a frequency domain representation of the signal to the limits to identify anomalies of the signal.

    摘要翻译: 公开了一种用于识别信号的异常的方法和装置,通过使用基于频率的技术分析信号,使用统计分析技术分析基于频率的分析的结果,基于统计分析确定一个或多个限制,以及 将信号的频域表示与极限进行比较,以识别信号的异常。

    Systems and methods for estimating the number of unique attributes in a database
    9.
    发明授权
    Systems and methods for estimating the number of unique attributes in a database 有权
    用于估计数据库中唯一属性值的数量的系统和方法

    公开(公告)号:US07428550B2

    公开(公告)日:2008-09-23

    申请号:US10928408

    申请日:2004-08-27

    IPC分类号: G06F17/00

    摘要: Systems and methods for estimating the number of unique attributes in a database are disclosed that can include generating a first estimate of the unique values of an attribute using a data sample; generating a second estimate of the unique values of the attribute in the data sample; forming a weighted first estimate; forming a weighted second estimate; and combining the weighted first and second estimates to form a final estimate.

    摘要翻译: 公开了一种用于估计数据库中唯一属性数量的系统和方法,其可以包括使用数据样本生成属性的唯一值的第一估计; 产生数据样本中属性的唯一值的第二估计; 形成加权的第一估计; 形成加权第二估计; 并且将加权的第一和第二估计值组合以形成最终估计。

    Method and system for site path evaluation using web session clustering

    公开(公告)号:US20060015504A1

    公开(公告)日:2006-01-19

    申请号:US10891989

    申请日:2004-07-15

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30864

    摘要: A method and system for site path evaluation using web session clustering is provided. The method identifies properties of a plurality of web site traversal paths. Data is acquired from a plurality of sessions corresponding to at least a portion of the plurality of web page traversal paths. Portions of the web site traversal paths are grouped into a unified web page category. The plurality of sessions is clustered into a plurality of web session clusters according to a similarity measure. One of the plurality of web session clusters most closely exhibiting at least one predefined metric is selected for analysis of the propertied of a web page traversal path contained therein. A system includes a plurality of web pages, a monitoring program and a computational process configured to receive data and identify properties of the plurality of traversal paths.