Invention Grant
- Patent Title: Prediction of financial performance for a given portfolio of marketing investments
- Patent Title (中): 针对特定投资组合的财务业绩预测
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Application No.: US12262519Application Date: 2008-10-31
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Publication No.: US08180693B2Publication Date: 2012-05-15
- Inventor: Choudur Lakshminarayan , Edward E. Cullen
- Applicant: Choudur Lakshminarayan , Edward E. Cullen
- Applicant Address: US TX Houston
- Assignee: Hewlett-Packard Development Company, L.P.
- Current Assignee: Hewlett-Packard Development Company, L.P.
- Current Assignee Address: US TX Houston
- Main IPC: G06Q40/00
- IPC: G06Q40/00

Abstract:
Methods, systems, and computer program products are provided for quantifying financial impact of marketing investments. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model, which describes a linear relationship between the financial performance and the corresponding marketing investments, is transformed into an aggregated non-linear econometric model that includes non-linear factors causing the financial performance to change at a varying rate as a function of the marketing investments.
Public/Granted literature
- US20100114794A1 PREDICTION OF FINANCIAL PERFORMANCE FOR A GIVEN PORTFOLIO OF MARKETING INVESTMENTS Public/Granted day:2010-05-06
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