Invention Grant
US08180693B2 Prediction of financial performance for a given portfolio of marketing investments 有权
针对特定投资组合的财务业绩预测

Prediction of financial performance for a given portfolio of marketing investments
Abstract:
Methods, systems, and computer program products are provided for quantifying financial impact of marketing investments. Time series data describing the financial performance generated by corresponding marketing investments that are made as a function of time is provided to configure an econometric model. The econometric model, which describes a linear relationship between the financial performance and the corresponding marketing investments, is transformed into an aggregated non-linear econometric model that includes non-linear factors causing the financial performance to change at a varying rate as a function of the marketing investments.
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