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    Method for quantifying advertising impressions
    1.
    发明授权
    Method for quantifying advertising impressions 有权

    公开(公告)号：US11961125B2

    公开(公告)日：2024-04-16

    申请号：US18128674

    申请日：2023-03-30

    申请人： Yieldmo, Inc.

    发明人： Michael Yavonditte ,  David Sebag ,  Indu Narayan ,  Rahul Rao ,  Elber Carneiro ,  Nook Harquail ,  David Cohen

    IPC分类号： G06Q30/0272 ,  G06Q30/0242

    CPC分类号： G06Q30/0272 ,  G06Q30/0242

    摘要： One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

    METHOD FOR AUGMENTING DIGITAL ADS WITH INTERACTIVE FORMATS
    2.
    发明公开
    METHOD FOR AUGMENTING DIGITAL ADS WITH INTERACTIVE FORMATS 审中-公开

    公开(公告)号：US20230316342A1

    公开(公告)日：2023-10-05

    申请号：US18128780

    申请日：2023-03-30

    申请人： Yieldmo, Inc.

    发明人： David Sebag ,  Jarrod Dowalter ,  Maziar Hosseinzadeh ,  RuiRui Yu ,  Sergei Izraelev ,  Alex Johnston

    IPC分类号： G06Q30/0241 ,  G06Q30/0251

    CPC分类号： G06Q30/0277 ,  G06Q30/0255

    摘要： One variation of a method includes: receiving a request for advertising content from an ad slot loaded with a webpage rendered by a computing device; accessing a set of ad slot characteristics including an address of the webpage; extracting a set of visual assets, representing advertising content, from a digital advertisement selected for presentation within the ad slot; selecting a presentation layer, in a set of presentation layers, for pairing with the digital advertisement based on the set of visual assets and the set of ad slot characteristics, the presentation layer defining an interactive format and a layout of visual assets within the interactive format; transforming the digital advertisement into an interactive advertisement according to the presentation layer; and rendering the interactive advertisement within the ad slot responsive to an event that moves the ad slot within a viewing window of the computing device.

    METHOD FOR SERVING INTERACTIVE DIGITAL ADVERTISING CONTENT WITHIN A STREAMING PLATFORM
    3.
    发明公开
    METHOD FOR SERVING INTERACTIVE DIGITAL ADVERTISING CONTENT WITHIN A STREAMING PLATFORM 审中-公开

    公开(公告)号：US20230239545A1

    公开(公告)日：2023-07-27

    申请号：US18128509

    申请日：2023-03-30

    申请人： Yieldmo, Inc.

    发明人： Terry McClendon ,  David Sebag ,  Sambit Patnaik

    IPC分类号： H04N21/81 ,  G06F3/04817 ,  H04N21/2343 ,  H04N21/234

    CPC分类号： H04N21/812 ,  G06F3/04817 ,  H04N21/234345 ,  H04N21/23424

    摘要： One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

    METHOD FOR SERVING INTERACTIVE CONTENT TO A USER
    4.
    发明申请
    METHOD FOR SERVING INTERACTIVE CONTENT TO A USER 有权

    公开(公告)号：US20230086529A1

    公开(公告)日：2023-03-23

    申请号：US18071414

    申请日：2022-11-29

    申请人： Yieldmo, Inc.

    发明人： Jean Tran, JR. ,  Bo Wang ,  David Goligorsky ,  David Sebag

    IPC分类号： G06Q30/02 ,  G06F3/0485 ,  G06F3/04883

    摘要： A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.

    METHOD FOR SERVING INTERACTIVE DIGITAL ADVERTISING CONTENT WITHIN A STREAMING PLATFORM
    5.
    发明申请
    METHOD FOR SERVING INTERACTIVE DIGITAL ADVERTISING CONTENT WITHIN A STREAMING PLATFORM 有权

    公开(公告)号：US20220201369A1

    公开(公告)日：2022-06-23

    申请号：US17566948

    申请日：2021-12-31

    申请人： Yieldmo, Inc.

    发明人： Terry McClendon ,  David Sebag ,  Sambit Patnaik

    IPC分类号： H04N21/81 ,  H04N21/234 ,  H04N21/2343 ,  G06F3/04817

    摘要： One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.

    METHOD FOR MODELING DIGITAL ADVERTISEMENT CONSUMPTION
    6.
    发明申请
    METHOD FOR MODELING DIGITAL ADVERTISEMENT CONSUMPTION 有权

    公开(公告)号：US20210272155A1

    公开(公告)日：2021-09-02

    申请号：US17190133

    申请日：2021-03-02

    申请人： Yieldmo, Inc.

    发明人： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

    IPC分类号： G06Q30/02 ,  G06F16/957

    摘要： One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

    METHOD FOR SERVING INTERACTIVE CONTENT TO A USER
    8.
    发明申请
    METHOD FOR SERVING INTERACTIVE CONTENT TO A USER 审中-公开

    公开(公告)号：US20180130097A1

    公开(公告)日：2018-05-10

    申请号：US15677259

    申请日：2017-08-15

    申请人： Yieldmo, Inc.

    发明人： Jean Tran ,  Bo Wang ,  David Goligorsky ,  David Sebag

    IPC分类号： G06Q30/02 ,  G06F3/0488 ,  G06F3/0485

    CPC分类号： G06Q30/0267 ,  G06F3/0485 ,  G06F3/04883

    摘要： A variation of a method for serving interactive content includes: inserting a parent card into a visual element; inserting a set of child cards over the parent card in the visual element, each child card including advertising content related to the parent card; in response to a swipe over the visual element following insertion of the visual element into a document rendered on a display, indexing through the set of child cards rendered over the parent card; in response to selection of a child card, triggering the computing device to open an expanded window over the document; rendering expanded variants of child cards within the expanded window; in response to a swipe over the expanded window, indexing through expanded variants of the set of child cards rendered; and, in response to selection of an expanded variant of a particular child card, triggering the computing device to navigate to an external document associated with the particular child card.